News
TEMECULA, CA (BRAIN)—Intense Cycles had launched an online store for soft goods at www.intensecycles.com (click on link).
The store currently has t-shirts, hats and socks. Hooded sweatshirts, jerseys and other items will be added shortly.
BOULDER, CO (BRAIN)—Bikes Belong has announced six fall grant awards that will help put more people on bicycles more often in Arkansas, California, Colorado, Pennsylvania, South Carolina and Virginia.

SALT LAKE CITY, UT (BRAIN)— Bikes for Kids Utah, a non-profit 501(C)3 organization, will purchase 1,000 Bikes for Kids Utah-branded bicycles from Ames, Iowa-based Cycle Force Group.
WASHINGTON, D.C. (BRAIN)—Online voting opened for the Alliance for Biking & Walking's inaugural People Powered Movement Photo Contest.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp, which will take place July 29–31, 2010, in Deer Valley, Utah.
VANCOUVER, British Columbia (BRAIN)—Race Face Performance Products is expanding its Canadian aftermarket distribution by appointing two new distribution partners in Canada—Kempter Marketing and Quality Bicycle Products (QBP), while providing dealers the option of buying direct from Race Face.
SAN DIEGO, CA (BRAIN)—BBPR, the San Diego based PR consultancy, is introducing the Lifestyle Communications Audit (LCA)—a review process aimed at helping action sports brands evaluate their communications programs and potentially realize new opportunities that take advantage of existing assets.
BLOOMINGTON, MN (BRAIN)—The Hub Bicycle Co-Op in Minneapolis has contracted the QBP ReTale Program to design a bike-commuter store in the new University of Minnesota (U of M) Bike Center.

SANTA ROSA, CA (BRAIN)—Santa Rosa's The Bike Peddler has opened its doors as a Specialized fixture rewards store.
An official grand opening is schedule for this Saturday.
DURANGO, CO (BRAIN)—Two of the outdoor industry’s best-recognized and successful public relations agencies, Verde PR & Consulting and Base Camp Communications, have merged. The new firm will retain the name Verde PR & Consulting.
WATERTOWN, MA (BRAIN)—Do you wonder what it takes to design a new bike? How are design decisions made? That and more will be published on Seven Cycle’s blog, www.sevencyclescollaborative.com.
LEXINGTON, SC (BRAIN)—The Hawley Company purchasing director Dave Carson is leaving the company at the end of the month and will move back to the Seattle area.
WATKINSVILLE, GA (BRAIN)—Tifosi Optics has hired Tom Cox as director of sales and operations.