News
EVANSTON, IL (BRAIN)—Lake Cycling continues to build its outside sales rep force with the addition of two more industry veterans to represent the brand in Florida, Utah, Wyoming, Idaho and Montana.
IRVINE, CA (BRAIN)—Felt Bicycles bolstered its marketing team with the addition of media and communications veteran Kip Mikler. The former editor of VeloNews brings more than a decade’s worth of experience in cycling journalism and communications to Felt.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike is collaborating with the BMX industry to produce an urban riding competition and a special BMX section in its official trade show guide to promote the category during Interbike 2009 at the Sands Convention Center in Las Vegas, September 23-25.
SCOTTSDALE, AZ (BRAIN)—Velo Vie Bicycles is introducing the Velo Vie Dealer Network in the United States as a result of IBD demand.
REDONDO BEACH, CA (BRAIN)—Belgium Knee Warmers’ Padraig has announced the launch of a new blog called Red Kite Prayer (click on link).
SPEEDWAY, IN (BRAIN)—Giant Japan will distribute Zipp Speed Weaponry products in the Japanese market.
PORTLAND, OR (BRAIN)—Cycle Dog, owned by Lanette Fidrych, is a relatively new company that makes dog leashes and collars out of old bike inner tubes.
DAYTON, OH (BRAIN)—System Cycle Supply will host its first annual 2009 System Symposium Open House Friday, August 7 through Saturday, August 8. This event is open to bicycle retailers and representatives.
BY JASON NORMAN
SEATTLE, WA—Sales, deals, steep discounts—they’re a common sight in retail these days. Consumers have come to expect—and demand—lower prices for goods as stores take cuts in margins to move out aging inventory in a stale economy. And bike shops are no exception.
BY MEGAN TOMPKINS
MINNEAPOLIS, MN—As a commodities trader Ed Vigil has spent his career diversifying portfolios to manage risk.
He applied that diversification strategy to his bike business by creating a corporate division servicing the premiums and incentives industry.
BY MATT WIEBE
MORGAN HILL, CA—What does the industry see as the next big thing?
BOULDER, CO (BRAIN)—Gruppo Bici N.A. has acquired Italian bicycle brands Galmozzi and Lygie from Atala S.p.A. The company also plans a series of reproduction frameset classics under its Atala, Cicli Italia, Galmozzi, Lygie, Maino and Umberto Dei brands. Terms of the acquisition were not disclosed.
FLETCHER, NC (BRAIN)—Cane Creek has made staffing changes within the sales and marketing department to improve communications and customer service with its customers.
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