News
WEST JORDAN, UT (BRAIN)—Dean P. Gestal, chief executive officer of Reynolds Cycling, has appointed two new managers as part of a restructuring to focus specifically on the wheel business.

Bill Kramer with Nemo Tents demonstrates how to set up the Morpho AR tent during a media camping trip with Scott USA last week. Nemo provided tents for the group of 20 or so editors and the Scott team for the overnight near Sun Valley, Idaho.
OLNEY, IL (BRAIN)—KHS Bicycle Parts recently increased its sales force. Local bike enthusiast Wain Davis joined the KHS team to assist in customer services and sales.
NEWBURY PARK, CA (BRAIN)—Giant Bicycle is offering its dealers a new retail services plan through the company’s partnership with GE Money and Simplêfy.
SAN CARLOS, CA (BRAIN)—Syncros Applied Technologies has added an e-commerce function to its Web site that allows consumers to purchase Syncros components online. The sale is then credited to and product fulfilled by independent bicycle dealers.
HOLLIDAYSBURG, PA (BRAIN)—A judge has upheld the validity of two release waivers signed by a woman severely injured four years ago in the Tour de ‘Toona. By signing the she acknowledged the inherent dangers of bicycle racing.
MISSOULA, MT (BRAIN)—Adventure Cycling Association—North America's largest cycling membership organization—was recently presented with a $10,000 check from Recreational Equipment at Adventure Cycling's headquarters in Missoula, Montana.
GREENWOOD VILLAGE, CO (BRAIN)—Performance Bicycle, which operates 85 bike stores across the country, has launched a new store design with a relocated store in Greenwood Village, Colorado.
ELKTON, MD (BRAIN)—Quality Bicycle Products has begun distribution of Gore’s low-friction shift and brake cable systems to retailers.
CHICAGO, IL (BRAIN)—Unprecedented legal bills has forced the Bicycle Products Supplier Association to impose an additional assessment fee on its 83 members as part of its annual dues structure.

"This is the song? I've never heard of it. Kind of cool, but standard, ghoulish behavior."
Here is another round of 2010 product seen at Press Camp this week in Sun Valley, Idaho.