News
WATERLOO, WI (BRAIN)—Lance Armstrong and Trek have been reunited, and there's little doubt that Trek brass were grinning ear to ear when the seven-time Tour de France champ announced his return to professional road racing last week.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah, a non-profit 501(C)3 organization that annually provides 1,000 new bicycles to underprivileged Utah children, has announced the combined fundraising efforts of its annual Dinner Auction and time trial event raised $10,000.
OAKLAND, CA (BRAIN)—Specialized Bicycle Components has backed the expansion program of the Northern California High School Mountain Bike Racing League, which has recently created a Southern California league and is now drawing up plans for state-oriented high school cycling leagues across the U.S.
"Boy, you know every time I see Hole-in-the-Wall again, it's like seeing it fresh for the first time. And every time that happens, I keep asking myself the same question: how could I be so damn stupid to keep coming back here?"
LAS VEGAS, NV (BRAIN)—Part of the partnership deal between SRAM and Lehman Brothers Merchant Bank (LBMB) involves establishing a $10 million Cycling Advocacy Fund. Stan Day, SRAM’s president, sketched out details of the fund during a press conference yesterday.
LAS VEGAS, NV (BRAIN)—Half-past seven may not be the most popular hour to hold an Interbike event, but about 60 or so folks managed to pull themselves out of bed to attend IMBA’s second annual industry breakfast on Thursday morning.
NEWBURY PARK, CA (BRAIN)—Giant Bicycle has promoted Jim Marshall to the position of western regional sales manager.
LAS VEGAS, NV (BRAIN)—Lance Armstrong spoke to the bicycling media Thursday morning about raising global awareness for the fight against cancer.
LAS VEGAS, NV (BRAIN)—Civia Cycles unveiled its second line of transportation-oriented bikes, dubbed the Loring, at Interbike on Wednesday.
LAS VEGAS, NV (BRAIN)—A study by the direct marketing firm Catalyst Communications released yesterday at Interbike concludes that nearly 95 percent of IBD’s core customers are age 30 or older.
They are also much more likely to be married men earning more than $50,000 a year.
LAS VEGAS, NV (BRAIN)—Besides introducing its A2BTM electric bike yesterday to bike dealers at Interbike, Ultra Motor also announced results of its first annual Smart Transport Survey.
LAS VEGAS, NV (BRAIN)—Returning for its second year tonight, the Industry Cup, presented by Bicycling Magazine, will begin at 8:30 p.m. at the Mandalay Bay Resort.
BEAVERTON, OR (BRAIN)—Yakima has partnered with GE Money, a unit of General Electric Company, and its GE Money Sport consumer financing program providing special financing options for many consumer products and services.
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