News
Of course I still remember
Ol Flouncin' Freddy
We were pumping gas
Down at El Sobrante Shell
His Mustang was his pride n' joy
He liked to dance the cowboy,
Hanging out at Jack In the Box
But eat at Taco Bell.
—Primus
LAGUNA HILLS, CA (BRAIN)—So you weren't able to attend this year's Interbike. Never fear, BRAIN is here.
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FERNDALE, WA (BRAIN)—A new cycling industry partnership between Cannondale Sports Group and Bohle Group GmbH/Schwalbe North America was finalized on the floor of Interbike 2008.
BETHESDA, MD (BRAIN)—A five-hour public hearing held by the Consumer Product Safety Commission on Thursday cleared up some of the confusion surrounding how the bicycle industry will comply with the new product safety law, but questions still remained after the marathon meeting.
Last Thursday at Interbike, during SRAM's booth "Happy Hour," the company did a dealer promotion giving away a HammerSchmidt equipped bike. "Who knew serving free beer and giving away killer product would attract so many people?" said SRAM's Eric Schutt.
WASHINGTON, DC (BRAIN)—Employers of people who bike to work stand to gain a $20 per month tax credit per cycling employee, according to the final version of the Wall Street bailout bill, H.R. 1424, passed this afternoon.
BETHESDA, MD (BRAIN)—The Consumer Product Safety Commission will hold a public meeting this morning to discuss the new third-party testing requirement included in the Consumer Product Safety Improvement Act of 2008.
ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.
World Bicycle Relief was profiled on NBC's The Today Show yesterday morning. Correspondent John Larsen visited Zambia several months ago, and the segment he put together shows the stunning impact that bicycles have on the people who need mobility the most.
PITTSBURGH, PA (BRAIN)—Dirt Rag Magazine is launching a new magazine called Bicycle Times.
This new magazine will focus on the pavement side of the bicycle experience—from commuting, to touring, to riding with family, to just pedaling around.
EL SEGUNDO, CA (BRAIN)—Bicycle manufacturers are scrambling to find accredited laboratories that can verify their products meet new consumer product safety standards amid a looming November deadline.
LAS VEGAS, NV (BRAIN)—If you happened to be walking the Interbike show floor, you probably saw—at least once—an attendee holding a box of Shimano shoes.
CHICAGO, IL (BRAIN)—SRAM and Lehman Brothers Merchant Banking have finalized their equity partnership deal, giving LBMB a 40 percent stake in SRAM.
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