News
WATERLOO, WI (BRAIN)—John Burke, president of Trek Bicycle Corporation, told employees this morning that Trek has asked a federal court to terminate the company’s ongoing relationship with three-time Tour de France winner Greg LeMond.
WINTER PARK, CO (BRAIN)—Winter Park Resort has announced the dates and tentative schedule for the 2008 Colorado Freeride Mountain Bike Festival scheduled at Winter Park Resort for July 31 – August 3.
TORONTO, Ontario (BRAIN)—Cervélo’s new test ride program, éRide, debuted this past Saturday at the Redlands Classic in California.
The program will continue across the United States and Canada, making stops at Cervélo dealers and cycling events until the end of July. Click on link for schedule.
BOUCHERVILLE, Quebec (BRAIN)—There's a good chance you haven't heard of Canada's Elka Suspension.
That's because the company has for the last decade focused its efforts in the powersports industry with motorcycles, ATVs and side-by-side vehicles.
"The Amish used candles in their (buggies)." —Justice of the Peace Patrick Marum, ruling that a pedal car with tea lights instead of light bulbs as headlights, can be pedaled on Toronto streets.
Confused? Click on link to find out more with video.
PORTLAND, ORE (BRAIN)—Running through early October, 10 custom bicycles will be on display at Portland International Airport's artOBJECTS showcase in Concourse E.
CALGARY, Alberta (BRAIN)—Chariot has launched a new and improved Web site.
The completely redesigned site includes many new features including an easier to navigate layout.
MANCHESTER, NH (BRAIN)—Six more retailers have signed on with The Biking Solution in recent weeks as the company continues to expand since relaxing membership requirements last year.
VISTA, CA (BRAIN)—Bicycle clothing designer and manufacturer Canari Cyclewear has bolstered its U.S. sales team by adding 10 new reps in the first quarter of 2008.
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
"Those Cannondale guys sure know how to ride a bike, but driving..." —BRAIN's Robert Torrico this past Friday.
SEATTLE, WA (BRAIN)—BikersandSellers.com platform provides an online swap meet for consumers to buy, sell or trade, new and used cycling related items to their fellow enthusiasts.
Retailers will also be able to target market items to local and a nationwide audience at no cost.
LUMBERTON, N.C. (BRAIN)—Aqu, Inc., organizers of The Tour of America, a multi-stage coast-to-coast professional bicycle road race, have postponed the inaugural race until September 2009.
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