News

BLACK MOUNTAIN, N.C. (BRAIN) — Dylan Schemel found his true calling after a desperate friend contacted him about a bike in need of a tune. From there, Pisgah Bike Works was born.

LOS ANGELES (BRAIN) — Micromobility company Bird will enter the bike-sharing market this year with a line of pedal-assist e-bikes and a Smart Bikeshare platform.

TAICHUNG CITY, Taiwan (BRAIN) — China's recent saber-rattling might have temporarily drowned out the buzz of freehubs in Taiwan, a country home to many manufacturers and U.S. industry expatriates, but it hasn't triggered alarms about impending conflict between the countries.

ASPEN, Colo. (BRAIN) — Nirvana X Group's decision to become the U.S. distributor of e-bike manufacturer Nox Cycles was solidified last year when bike supply began shrinking.

Like so much bicycle technology, the idea of a suspension stem dates back much further than recent memory — in this case to at least 1887.

NORTH HOLLYWOOD, Calif. (BRAIN) — Retailer Bent Up Cycles has purchased recumbent brand Bacchetta Bicycles with plans to invest in product development and expand recumbent innovation.
MONTRÉAL (BRAIN) — Starting Sept. 1, Montréal's Arg Sports Inc. will distribute Sidi products in the Canadian market.
Arg Sports will service IBDs and sell direct to consumers and through e-commerce vendors at MAP pricing, the company said.
MIAMISBURG, Ohio (BRAIN) — United Wheels Inc. has integrated an option into two of its bicycle brands' checkout pages that will offer e-commerce customers professional assembly options through Beeline Connect.

After years in PR and marketing, Suzette Ayotte is back to her roots, making sales cold calls on bike shops. She says some things have changed in the bike industry. Others have not.

LOUISVILLE, Colo. (BRAIN) — The Pro's Closet will provide bicycles and equipment discounts to a Colorado-based nonprofit that provides mountain biking opportunities for Latinas and girls from low-income families.
FRANKFURT (BRAIN) — Two of the largest e-commerce retailers in the bicycle market, Germany's BIKE24 and the UK's WiggleCRC, will each end up publicly traded soon.
TAIPEI, Taiwan (BRAIN) — Taiwan's e-bike exports are on track to exceed regular bike exports for the full year, for the first time.

(BRAIN) — An outdoor industry trade group is urging speciality retailers to reconsider relationships with vendors who use the ExpertVoice pro deal platform. The group, Grassroots Outdoor Alliance, says ExpertVoice erodes brand equity by turning consumers into deep-discount buyers.