News
LÉVIS, Quebec and LEXINGTON, S.C. (BRAIN) — Bike industry veterans Elysa Walk and Andrew Herrick, and power sport executive James Paladino, have joined the board of directors at HLC, the distributor known as Hawley-Lambert until recently.

HAIFA, Israel (BRAIN) — Everysight, which has been building interest in its heads-up cycling smart glasses since at least 2015, has now turned on its webstore for consu
PAAL-BERINGEN, Belgium (BRAIN) — Belgian Cycling Factory, the parent of Ridley, Eddy Merckx Cycles and the Forza component brand, is distributing those lines direct to consumers in the UK and Ireland, effective Aug. 1.
Previously the brands were distributed by Sportline.
LOS ANGELES (BRAIN) — Bulls has made a three-year sponsorship agreement with the owners of the Sea Otter Classic. Bulls will be the official e-bike sponsor of the event through 2021. Sea Otter's e-MTB race will be named the "Bulls eMTB Race ePowered by Bosch."

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory, which offers Fox suspension, Marzocchi, Easton cycling and Race Face products in the cycling market, saw a 15.1 percent increase in sales of bike products in the second quarter.

OLATHE, Kan. (BRAIN) — Garmin saw a 24 percent increase in sales in its fitness division (which includes its bike products) in the second quarter this year, and has seen a 23 percent increase year to date.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the schedule for its Fit Symposium, a free educational track for registered independent bicycle retailers and their fit specialists. The theme of this year's edition of the popular symposium is "The Golden Rules of Fit."
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Welcome to August. August 15 is the deadline for brands to submit products for consideration for Interbike's IB Innovation Awards.
Bicycles, components, accessories and apparel can all be nominated.

SAN FRANCISCO (BRAIN) — Strava has broken up its premium membership program into three packages, available as a bundle or a la carte.

MILWAUKEE (BRAIN) — Harley-Davidson announced an ambitious growth plan Monday that includes the launch of a variety of new products, including, possibly, e-bikes.

BOULDER, Colo. (BRAIN) — Dave Whittingham, an industry veteran who managed bike shops, developed products and worked for several brands in the Boulder area, died Monday of complications from a bicycle accident. He was 67.
FRUITA, Colo. (BRAIN) — Local retailer Over the Edge Sports and the City of Fruita are hosting a three-day meeting here in October devoted to trails-based economic development.
BOULDER, Colo. (BRAIN) — Bicycle Product Suppliers Association members shipped fewer bikes to dealers through the first half of the year, compared to last year. But even so, they tallied more dollar business.