News

FOUNTAIN VALLEY, Calif., (BRAIN) — The newest Pedego Electric Bikes store will open in Boulder, Colorado, with a grand opening celebration planned for June 22. The new store is Pedego's 133rd location worldwide.

CARSON CITY, Nev. (BRAIN) — Las Vegas bike retailer Jared Fisher finished a distant third in the GOP primary for the Nevada governorship this week.
NEVADA CITY, Calif. (BRAIN) — Chris Kelly, who founded Kelly Bike Company in the San Francisco Bay Area in the 1980s, is putting the company and its brand up for sale. He said he's hoping an investor will take the brand and run with it, whether he remains involved or not.
DALLAS (BRAIN) — Playtri Franchising LLC, a Dallas-based retailer and franchiser, has acquired Endurance House International LLC, a Madison, Wisconsin-based franchiser.
TRYSIL, Norway (BRAIN) — Swix Sport Group has changed its name to BRAV. Ferd, which bought Swix in 1978, remains the group's parent. The new name will not be consumer-facing, but will serve internally to unite the company's several brands, officials said.
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel will be distributed in Australia by Vivelo ltd., a distributor based in Queensland.
The clothing brand said Vivelo will carry a large seasonally relevant assortment of Club Ride products beginning next month.
LAKE FOREST, Calif. (BRAIN) — RedMonkey Sports has acquired Zevlin, a bar tape company, adding road and gravel bar tape to its product offerings.
Zevlin, is a Dallas-based company owned and operated by brothers Drew and Brad Hagestad, launched at Interbike in 2012.
SACRAMENTO, Calif. (BRAIN) —Registration is now open for exhibitors/builders for next year's North American Handmade Bicycle Show, which will held at the Sacramento Convention Center from March 15-17, 2019.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Matt Powell, the vice president and senior industry adviser for sports at The NPD Group, will present the latest retail and consumer shopping trends in the cycling industry at an Interbike session on Sept. 19.
BOULDER, Colo. — Camber Outdoors has announced seven June events in its 2018 Camber Exchange series.
BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the owner of Triathlete magazine, announced Wednesday that the magazine will be the official race program sponsor of the Ironman North American Series for the 2018 race season.
AUSTIN, Texas (BRAIN) — In preparation for a panel discussion at Interbike, the Professional Bicycle Mechanics Association is surveying bike shop owners and managers about the pay and benefits they offer their technical staff.
DENVER (BRAIN) — Gates Industrial Corporation, maker of the Gates Carbon Drive belt system, has created several new positions within its bicycle division to meet growing customer demand in electric mobility and share/fleet bikes.