News

Posted February 10, 2015
Mavic's current North American marketing director will relocate to France.

OGDEN, Utah (BRAIN) — Chad Moore, the current marketing director for Mavic in North America, will relocate to Mavic's headquarters in Annecy, France, in June to take on the role of global brand manager. Moore, currently based in Colorado, will also lead global sports marketing efforts for the brand.

Posted in International Tagged People
Posted February 10, 2015

FRYEBURG, Maine (BRAIN) — Downeast Bicycle Specialists will hold its annual open house in its traditional format for 2015. Last year the distributor held its open house in Peabody, Mass., but this year the event is back at its headquarters in Maine.

Posted in North America Tagged Distributor news
Posted February 10, 2015

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2015 parts and accessories catalog. This year's catalog is 1,344 pages long and includes more than 300 brands. The distributor has added more than 30 new brands for 2015.

Posted in North America Tagged Distributor news
Posted February 10, 2015
PeopleForBikes organizes fifth fly-in on Capitol Hill

BOULDER, Colo. (BRAIN) – The PeopleForBikes Coalition and several industry executives flew to Washington D.C. last week to meet with members of Congress to discuss the economic benefits of cycling. The visit marked the fifth executive fly-in since the program was launched.

Posted in North America Tagged Advocacy/Non-profits / Electric bike
Posted February 9, 2015

IRVINE, Calif. (BRAIN) —  Pedego Electric Bikes is voluntarily recalling the batteries from every e-bike it produced between January 2010 and September 2013.

Posted in Recalls Tagged Electric bike
Posted February 9, 2015

LAS VEGAS (BRAIN) — French suspension brand BOS has opened its first international office, in Las Vegas. It will serve as a sales office and service center for the North American market.

Posted in International
Posted February 9, 2015
Tad Hylkema

COON VALLEY, Wis. (BRAIN) — Borah Teamwear has hired Tad Hylkema as customer experience manager. Hylkema will lead a team of customer service representatives and focus on refining Borah's custom experience.

Posted in North America Tagged People
Posted February 9, 2015

HAYWARD, Calif. (BRAIN) — Panaracer's new minimum advertised price and online sales policy goes into effect Monday.

Posted in North America Tagged MAP
Posted February 9, 2015

CARLSTADT, N.J. (BRAIN) — Thanks to wintry weather in the North East, Action Bicycle has added an extra week to its annual Winter Sales Event, which will now run Feb. 20.

Posted in North America
Posted February 6, 2015
Updated with arrest details
Balestrini and Ridenour. Morgan Hill Police photos.

LOS ALTOS, Calif. (BRAIN) — An employee at the Bicycle Outfitters store here was a key player in the quick recovery of two rare road bikes stolen from the Specialized headquarters in Morgan Hill, Calif., early this week.

Posted in Retail News
Posted February 6, 2015
Meeting at Currie Tech headquarters in California will discuss its recent legislation initiative

SIMI VALLEY, Calif. — The e-bike committee of the Bicycle Product Suppliers Association is hosting a summit on Feb. 26 to discuss its national legislative initiative. Currie Technologies will host the meeting at its Simi Valley, Calif., headquarters.

Posted in Industry News Tagged Electric bike

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