News
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News is looking for new product information and news to include in its annual Sea Otter Classic Festival & Gear Guide that will be handed out at the four-day fest in April and distributed to retailers and BRAIN’s subscriber base before the event.
BERKELEY, Calif. (BRAIN) — GU Energy Labs said Wednesday that it was joining the number of outdoor brands pulling out of the biannual Outdoor Retailer show in Salt Lake City over Utah lawmakers' opposition to policies on public lands including the designation of the Bears Ears National Monument.

MINNEAPOLIS (BRAIN) — Bike Fixtation, founded about six years ago as a manufacturer of public bike repair products, has tweaked the spelling and pronunciation of its name to reflect its broadened product line. The new name is Bike Fixation.
FRIEDRICHSHAFEN, Germany (BRAIN) — The owners of the Eurobike trade show are forming a platform, or club, of bike bloggers. The Wrider's Club is intended to provide a central home for bike blogs and to increase the communication and trust between bloggers and the industry.

FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes has hired veteran bicycle engineer Michael A. Fritz as the brand's director of engineering. Fritz will oversee all aspects of Pedego electric bike engineering, technology and product development as well as customer support, the company said.

CHARLOTTE, N.C. (BRAIN) — Sandy Nicholls will be leaving the Gita Sporting Goods offices in Charlotte for one last time Feb. 24 after 39 years working for the distributor/importer of Italian cycling goods.

CHICAGO (BRAIN) — SRAM is stopping production of its internal gear hubs and related parts due to declining sales, the company told customers this week. SRAM will accept orders for the parts until March 3 but will review each order to see if it can be fulfilled with available inventory and production capacity.
ESTAVAYER-le-LAC, Switzerland (BRAIN) — The Professional Cyclists Association is asking that the UCI honor its requests for changes to its disc brake testing in the pro road peloton.
AURORA, Ontario (BRAIN) — BionX International has appointed Scott Macwilliam as its director of global sales and marketing.

POMONA, Calif. (BRAIN) — Coates Cyclery, one of Southern California's oldest bike shops, will close its doors by the end of February.
PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group has announced a partnership with the Outdoor Industry Association that will result in OIA members having access to top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear.
BOULDER, Colo. (BRAIN) — PeopleForBikes is soliciting public opinions via a web survey to help identify bike friendly communities for its new PlacesForBikes program. The survey results will be combined with data from cities to produce the ranking.
MANCHESTER, N.H. (BRAIN) — Headband manufacturer Halo has joined The Bike Cooperative as the retailer co-op's newest supplier partner. Effective immediately, member retailers of The Bike Cooperative will earn rebates on purchases of all Halo Headband products, both direct and through distributors.