News
BOULDER, Colo. (BRAIN) — PeopleForBikes' latest program, called PlacesForBikes, is intended to jumpstart the construction of bike-friendly infrastructure. The initiative includes a city rating system; expert "how-to" resources for communities and businesses; and an annual conference for city and business leaders.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International plans to open its second distribution center, in Reno-Sparks, Nevada, this spring.

TEMPE, Ariz. (BRAIN) — Howdy. How are ya? Wadayaknow?
Your store’s greeting — the words and the feeling behind the words — is a key factor in establishing and reinforcing your operation’s culture, a theme of this week’s sixth annual IBD Summit here.
TEMPE, Ariz. (BRAIN) — The trade show shuffle has left Interbike right where it started, for this year at least, in Las Vegas' Mandalay Convention Center in September. For 2018, the show is looking at results from a recent industry survey that found dealers favor Denver or Salt Lake City for the show.

SAN ANTONIO (BRAIN) — Beeline Bikes announced Tuesday that Crossroad Bikes in San Antonio is the first brick-and-mortar retailer in the mobile bike shop franchiser’s new Retail Partner Program.
DALLAS (BRAIN) — Playtri, an endurance sports retailer, coaching service and event producer, is opening triathlon store franchise opportunities this year. The company plans to focus on selling franchises in Texas and surrounding states at first.
LONG BEACH, Calif. (BRAIN) — Cory Sutela has joined ACT Lab to oversee engineering for the third-party testing lab group. Sutela has PhD in Engineering from Cambridge University (UK) and brings over 15 years of bicycle testing experience to the ACT team.

WILLISTON, Vt. (BRAIN) — Julbo, a 125-year-old French eyeglass brand best known for its ski and mountaineering products, is increasing its commitment to the mountain bike market this year.
COSTA MESA, Calif. (BRAIN) —The National Bicycle Dealers Association has launched what is said is the most comprehensive research study of bike shops in the industry.
THOMPSON, Conn. (BRAIN) — Organizers of the KMC Cross Fest, a long-running event that includes races, recreational rides and an expo, said they will expand the event to four days this fall and add dealer and media event.

MORGAN HILL, Calif. (BRAIN) — In a letter to retailers this week, Specialized said that it has enabled automated inventory data exchange with four major retail point-of-sale providers. The company is inviting dealers to subscribe to share their inventory data.
OGDEN, Utah (BRAIN) — Rotor America has hired a new dealer technical support team member, Aaron Peet.
Peet previously worked as a demo driver for Specialized before building a demo program at Industry 9 Wheels.