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News

Cycling computer brand OMATA hires Shaffer as marketing chief

Posted April 11, 2017

VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.

Will Fripp joins Shift Active Media as brand director

Posted April 11, 2017

BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.

G-Form launches baseball product line, named official protection partner of Boston Red Sox

Posted April 11, 2017

PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.

GoPro launches camera trade-up program

Posted April 11, 2017

SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.

Pon Holdings makes offer to buy Accell Group

Posted April 11, 2017

AMSTERDAM (BRAIN) — Accell Group announced Tuesday that it had received a takeover offer from Pon Holdings for 845 million euros ($895 million).

Deity hires Silas Hesterberg as global distribution and OE manager

Posted April 11, 2017

NAMPA, Idaho (BRAIN) — Deity has hired industry veteran Silas Hesterberg as its new global distribution and OE manager.

Montana legislative committee removes nonresident bike fee proposal

Posted April 10, 2017

HELENA, Mont. (BRAIN) — A Montana House committee has removed an amendment that would have charged out-of-state bicycle riders a $25 fee — a proposal that might have been an April Fools joke.

Dero moves to new facility with expanded staff amenities

Posted April 10, 2017

MINNEAPOLIS (BRAIN) — Dero has moved to a new larger facilty with improved staff amenities.

Ghost-Bikes sponsors three events at Sea Otter Europe

Posted April 10, 2017

GIRONA, Spain (BRAIN) — Ghost-Bikes, a German brand owned by Accell Group, is sponsoring three races in different disciplines at this year's Sea Otter Europe. The company is title sponsor of the event's MTB Marathon, International Cycling Tour and Enduro race in Riudarenes.

Factor Bikes hires experienced crew as it eyes global sales

Posted April 7, 2017
Factor Bikes is sponsoring the Ag2R La Mondiale team.

CARLSBAD, Calif. (BRAIN) — Factor Bikes has hired industry veterans Richard Wittenberg, Jon Kameen and Antoine Berte as the company prepares for global sales expansion. Wittenberg and his business development firm Lucidity will serve as managing director and provide U.S. logistics support.

Giant Little Rock holds grand opening

Posted April 7, 2017

LITTLE ROCK, Ark. (BRAIN) — Giant Little Rock recently celebrated its grand opening, and the Giant and Liv dealer has designs on becoming a hub for Central Arkansas' booming cycling community and network of renowned trails.

Organizers plan special course for Sea Otter e-MTB race

Posted April 7, 2017
New route will include a 24 percent grade hill and a gravel speed trap.
Bosch’s Brian Sarmiento competes in the 2016 Industry Challenge.

IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.

Colorado passes e-bike bill, becomes fourth state with legislation on the books

Posted April 6, 2017

DENVER, Colo. (BRAIN) — Colorado Gov. John Hickenlooper signed HB 17-1151 this week, a bill defining a three-class system for electric-assist bikes depending on their top speed and whether the electric motor assists while pedaling.

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