News

Posted October 7, 2014

CHICAGO (BRAIN) — SRAM has signed on as the official neutral race support (NRS) provider for the World Triathlon Corporation's US Ironman Series.

Posted in Industry News Tagged Racing & Sponsorship
Posted October 6, 2014

CARLSBAD, Calif. (BRAIN) — Andorran bike brand Commencal is setting up a U.S. office, showroom and warehouse in Carlsbad, California. Jerome Lacote will head up the business as the North American operations manager.

Posted in North America Tagged Omnichannel
Posted October 6, 2014

NEW YORK (BRAIN) — Liberty Interactive Corp. has divided itself in two, spinning off its digital commerce companies, including Backcountry.com and Competitive Cyclist.com, into a separate entity called Liberty Ventures Group.

Posted in North America
Posted October 6, 2014
UPDATED with JT Thompson's response to reader comments.

NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.

Posted in North America
Posted October 6, 2014

LAGUNA HILLS, Calif. (BRAIN) — The October 1 issue of Bicycle Retailer & Industry News features an article on VeloFix, a new franchised mobile bike repair business. The Canadian-based company is offering turn-key franchises, marketing primarily to shop mechanics who want to go out on their own. 

Posted in Retail News Tagged BRAIN News / From the Magazine / Mobile service
Posted October 6, 2014

SAN FRANCISCO (BRAIN) — Chrome Industries has hired Chris Silverman as the brand's new president.

Posted in North America
Posted October 6, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Rod Tomlinson for its sales team. He replaces Brian McKavic, who is moving to the East Coast with his family for a new opportunity.

Tomlinson was most recently the retail marketing project manager at Fox Head Inc.

Posted in North America Tagged Sales Reps / People
Posted October 3, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has hired creative and marketing veteran Matt Reece as the brand's director of marketing.

Posted in North America Tagged People
Posted October 2, 2014

ASHEVILLE, N.C. (BRAIN) — The Mann Group has scheduled three Mann University Leadership Courses this winter for retail managers of outdoor, bicycle and running stores. The three-day classes are designed to give graduates tools to increase the profitability and performance of their stores.

Posted in Retail News
Posted October 2, 2014

KESWICK, Ontario (BRAIN) — The Canadian Independent Bicycle Retailers Association (CIBRA) is hosting a retail leadership and training conference Oct. 26-28 at the Pinnacle Pier Hotel in Vancouver, British Columbia. The three-day event is tailored for independent bike shops.

Posted in Retail News Tagged Events / Tradeshows and conferences
Posted October 2, 2014

SEATTLE (BRAIN) — At this month's Ironman World Championships in Hawaii, the hydration brand Nuun will launch a program to assess athletes' hydration levels.

Posted in North America

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