News

Posted March 22, 2016

DENVER (BRAIN) — This year's Primal Colorado Bike Expo will be expanded as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13 and Saturday, May 14.

Posted March 22, 2016

BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added a new independent representative in the Pacific Northwest to its sales team.

Posted March 21, 2016

GOLDEN, Colo. (BRAIN) —  Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.

Posted March 21, 2016

COSTA MESA, Calif. (BRAIN) —  With one week until the application deadline of March 31, dealers are applying in record numbers to be considered as one of America's Best Bike Shops.

Posted March 21, 2016

IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes. 

Posted March 21, 2016

TAMPA, Fla. (BRAIN) — Giant Bicycles officially filed an appeal of a jury's decision to award a Florida retailer $3.25 million over allegations of fraud.

Posted March 21, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson Inc. has hired Rick Dyer to be its new national sales manager for the IBD channel. Dyer will be joining Todson after 19 years at Vittoria Industries North America (formerly BikeMine), where he was the national sales manager.

Posted March 21, 2016

WEST NEWBURY, Mass. (BRAIN) — Steve Pucci, a well-known face in New England bike shops and at road races for decades, is retiring from a career that has included owning a retail store, co-owning a distributor, and serving as a sales rep and sales director.

Posted March 21, 2016
The nutrition brand will offers special formulas for adult swimmers.

CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.

Posted March 21, 2016

SQUAMISH, British Columbia (BRAIN) — PinkBike.com is holding a raffle for a Trek Fuel EX9 to support the National Interscholastic Cycling Association.

Posted March 21, 2016

NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.

Posted March 21, 2016

SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.

True will help Bigtruck with PR, social media and marketing services.

Posted March 21, 2016

DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.

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