News
EAST HEMPFIELD TOWNSHIP, Pa (BRAIN) — QBP has broken ground on a new 120,000-square-foot building here. The building will serve as the distributor's East Coast distribution center. The Minnesota-based company has operated its East Coast operations out of a leased facility in Middletown, Pa., since 2011.

LAGUNA HILLS, Calif. (BRAIN) — The April 15 issue of Bicycle Retailer & Industry News, arriving in mailboxes this week, features an in-depth examination of retail bike pricing, inspired by the reduced pricing promotion announced by Giant USA last month.
EMMAUS, Pa. (BRAIN) — Zack Grice has been named publisher of Bicycling magazine. Grice had been the magazine's associate publisher for sales and marketing since last September.
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association said Alabama and Virginia are the next states to create a high school mountain bike league this year. The two states join Wisconsin as the three states joining NICA this year; the organization now has 13 leagues.
MADISON, Wis. (BRAIN) — Saris Cycling Group has opened voting on Facebook for its fifth-grade cycling poster contest.
The winner will be selected from the state winners, chosen from submissions from more than 350 elementary schools in 24 states.
MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S. The company announced the news at a press event Friday night during Sea Otter.
BLOOMINGTON, Minn. (BRAIN) — Two female bike mechanics have been awarded full scholarships to attend UBI's Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM and QBP.
MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.
MONTEREY, Calif. (BRAIN) — We grabbed sneak peeks of 2015 bikes from Accell North America brands Diamondback, Lapierre, Raleigh and Redline and dropped in on several other exhibitors as the Sea Otter Classic continued through the weekend.
CARLSTADT, N.J. (BRAIN) — New Jersey distributor Action Bicycle USA is moving its annual expo outdoors, to a tent at the corporate headquarters.
The event is being held Sunday, April 27.

FT. COLLINS, Colo. (BRAIN) — New Belgium Brewing will bring its 15th annual Tour de Fat to 10 cities in 2014, starting in May in the nation's capital.

VANCOUVER, B.C. (BRAIN) — Greg Hammond, a former Shimano executive in Canada, has joined iPhone case brand Hitcase as director of brand marketing.
Hammond will lead the development and execution of Hitcase's global marketing and brand initiatives.

IRVINE, Calif. (BRAIN) – Shimano has unveiled its newest XTR mountain bike component line, including an 11-speed drivetrain with 1x11 capability. Billing the line as its most advanced XTR line yet, the group features Race and Trail "Rider Tuned" products that are more tunable than previous generations.