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Interbike's OutDoor Demo to include updated Bootleg Challenge

Published August 18, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Shop employees looking to get their competitive juices flowing at Interbike's OutDoor Demo will have some new opportunities to win prizes this year.

For the third year, Innovative Timing will be managing The Bootleg Challenge at OutDoor Demo. The challenge will award prizes to the top male and female runs on an upper mountain course and to the male and female who make the most runs down the course. In addition, this year the contest will include a raffle that is open to bike shop employees who pass through three checkpoints on the lower-mountain test course.

Attendees interested in participating in the Bootleg Challenge should register online.

"While we encourage all riders to come out and try The Bootleg Challenge (on the upper mountain), we also recognize that a good number of retailers are only interested in riding the trails on the lower portion of the mountain," said Kurt Hansen, founder and CEO of ITS. "By riding through the checkpoints on the designated lower trails, retailers will be eligible to win some really great raffle prizes."

The Outdoor Demo area in Boulder City, Nevada, also will serve as the finish line for the second annual Ride 2 Recovery Interbike Honor Ride, which starts on Tuesday, Sept. 9. at 8 a.m.  in the Mandalay Bay Convention Center parking lot. This 26-mile ride will have a full police escort until the group reaches a rest stop at the Boulder City Trail, where hydration drinks and food will be provided.

Attendees are encouraged to bring their own bikes, or work with exhibitors to arrange for demos to use on the Ride 2 recovery ride. A power breakfast will be provided at the start courtesy of Bicycling magazine, and riders can capture the entire ride with cameras loaned courtesy of Sony Electronics.

Attendees interested in participating should register online


Topics associated with this article: Interbike

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