News

Posted September 2, 2013

SEATTLE, WA (BRAIN) — REI has appointed retail veteran Jerry Stritzke as its new president and CEO, replacing Sally Jewell, who left the company in April when she was confirmed as the Secretary of the U.S. Department of the Interior.

Posted September 2, 2013

BOULDER, CO (BRAIN) — Leisure Trends Group recently released results from its Retail POS Survey conducted in August. Representatives from multiple sporting goods industries took the survey, with 237 IBDs participating—the most of any industry. 

Posted August 29, 2013
Co-founder Bergur Benediktsson, left, in the courtyard Thursday.

FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.

Posted August 29, 2013
Continental’s compact e-bike motor integrates into the frame around the bottom bracket.

FRIEDRICHSHAFEN, Germany (BRAIN) — Continental has unveiled a new e-bike drive system, developed in partnership with Benchmark Drives, that drive specialty division ContiTech Power Transmission Group says is smaller, more powerful and lighter than other systems currently available.

Posted August 29, 2013
The Trail RS helmet

FRIEDRICHSHAFEN, Germany (BRAIN) — Swiss gravity brand iXS is at Eurobike showing off its innovative line of protective gear, helmets and apparel for trail riding and enduro and downhill racing—all of which it will showcase next month at Interbike as iXS enters the U.S.

Posted August 29, 2013
Angela Merkel at the show Wednesday. Eurobike photo.

FRIEDRICHSHAFEN, Germany (BRAIN) — German Chancellor Angela Merkel delivered the opening address at Eurobike yesterday, highlighting the important role of bicycles as part of the transportation system and as an economic driver.

Posted August 29, 2013
Bosch-powered bikes could soon make their debut in the U.S.
The Tramount

FRIEDRICHSHAFEN, Germany (BRAIN) — It’s not just grandmas anymore.

Posted August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — For 2014, it’s no mere rebadge job at Rotor.

Posted August 28, 2013
And the winners are…
The Factor Vis Vires road bike was a gold medal winner

FRIEDRICHSHAFEN, Germany (BRAIN) — Messe Friedrichshafen recognized 61 products with Eurobike Awards at the end of the show yesterday. Ten of those recipients took home a gold. This year the competition drew a record high number of entries with 496 products from 30 different countries.

Posted August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.

Posted August 28, 2013
The company says the system will drive dealer accessory sales

FRIEDRICHSHAFEN, Germany (BRAIN) — Almost a year and a half since Shimano acquired Dutch company BikeFitting.com, the components giant gave a peek at its upcoming fitting system at Eurobike. 

Posted August 28, 2013
Wheelmaker-to-the-stars enters the frame market, with a few surprises.
The Urgestalt at Demo Day this week. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — At the Eurobike Demo Day here Tuesday, fans of Lightweight were thrilled to see the wheelmaker's first real foray into the frameset market. And fans, competitors and observers were mildly surprised at exactly how the company is executing its frame project.

Posted August 27, 2013
The Nicolai fatty was rarely at rest on Tuesday, until the rain fell.

ARGENBÜHL, Germany (BRAIN) — “I nearly didn’t bring this back,” said Ian Ganderton, as he dismounted Salsa’s new carbon fat bike, the Beargrease. 

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