News
TORONTO, Canada (BRAIN) — The Bicycle Trade Association of Canada has appointed Bill Yetman as its new executive director. Yetman is replacing Janet O'Connell-Bauer, who is moving on after 12 years with the association.

LAS VEGAS, NV (BRAIN) — Polar is introducing a new all-in-one training computer that includes GPS and heart rate functions. Polar claims it's one of the lightest and slimmest integrated GPS training devices on the market.
BOULDER, CO (BRAIN) — August sales at independent bicycle dealers were up 6 percent over the same month last year, marking the biggest August in at least four years, according to preliminary data from the Bicycle Product Suppliers Association Topline RetailTRAK from Leisure Trends Group.

MADRID, Spain — Two bike events with contrasting objectives took place this past weekend in Madrid, which caused some exhibitors to make a decision between the two.
BOULDER CITY, NV (BRAIN) — When the White House calls, even the King of Headsets has to respond.

BOULDER CITY, NV (BRAIN) — It was not all retailers (and media) at the Interbike OutDoor Demo on Monday.

BOULDER CITY, NV (BRAIN) — The 2012 Interbike Expo got underway Monday with the opening of the Outdoor Demo at Bootleg Canyon a few miles from Las Vegas.
Nearly 100 exhibitors showed their wares and many made bikes and accessories available for tests on nearby roads and trails.
LOUISVILLE, KY (BRAIN) — The first cyclocross world championships to be held outside Europe will take place in Louisville early next year and some new industry suppliers and organizations are lining up to support the historic event.

LAS VEGAS, NV (BRAIN) — Stages, a Boulder, Colorado-based supplier to the fitness industry, is introducing a power meter that mounts on a left crank arm and retails for hundreds less than some other power-measuring options.

LAS VEGAS, NV (BRAIN) — Interbike is offering two mobile downloads with tools to help showgoers stay organized at next week's show.
The show's interactive app is available for iOS, Andriod and Blackberry devices. The app includes maps, exhibitor lists and calendars of seminars and other events, plus some social features with Twitter, Facebook and a Interbike "friends" feature.
BOULDER, CO (BRAIN) — Specialized Bicycles is making "a strategic investment" in Boulder-based Retül, a company that has developed a bike fitting system that uses a three- dimensional motion-capture system, and a dynamic adjustable fit bike.

LAS VEGAS, NV (BRAIN) — Where the Trail Ends, a mountain biking movie three years in the making, will make its premiere Wednesday evening in Las Vegas.
The movie focuses on five freeriders as they seek out new riding terrain around the world, from Argentina to the Gobi Desert and beyond.