News
GREENSBORO, NC (BRAIN) — Bikerumor.com says its traffic continues to grow each month this year and its monthly pageview total topped 3 million in August.
KENT, WA (BRAIN) — Diadora will launch its bike, clothes and accessories line in the U.S. at the Interbike Expo in Las Vegas next week.
The line is being introduced by Golden Viking Sports, a division of Canada-based INA International and the licensee of the Diadora brand in North America.
SOLANA BEACH, CA (BRAIN) — Newcomer WD-40 BIKE, the bike product subsidiary of WD-40 Company, is using cyclocross racing to gets its name established among cyclists this year.
GOLDEN, CO (BRAIN) — Yeti Cycles has signed a new Italian distributor, Releven SRL, which took over distribution for the U.S. brand on September 1. Releven replaces DSB.
SCOTTS VALLEY, CA (BRAIN)—Scott Oliver, former director of North American sales for bike at Easton-Bell Sports, is no longer with the company. His last day was Friday.
BOULDER, CO (BRAIN) — Josh Patterson, the former editor of Dirt Rag magazine, is joining Future Plc.'s Bike Radar U.S. team as a technical writer.
Patterson will officially start with BikeRadar on Monday, Sept. 17, the first day of OutDoor Demo for Interbike.
SAN RAFAEL, CA (BRAIN) — Former ProTour mechanic and Velo magazine tech editor Nick Legan is joining the Dispach communications agency.
BOULDER, CO (BRAIN) — Leisure Trends Group is producing a webinar on Wednesday that will discuss trends in the U.S. speciality bike market.
BOULDER, CO (BRAIN) — Ray Keener will become executive director as well as marketing director of the Bicycle Product Suppliers Association, the organization announced Monday.
Keener will now fill both positions as outgoing executive director Maureen Waddington assists with the transition.
DETROIT, MI (BRAIN)—Most of Sky Yaeger's career in design and product development has required long and frequent flights to Taiwan, but her latest gig should keep her much closer to home.
MADISON, WI (BRAIN) — Split Pivot, Inc., the suspension company founded by Dave Weagle, is suing Trek Bicycle for patent infringement involving a rear suspension design.
WATERLOO, WI (BRAIN) — When the Planet Bike Cup kicks off the biggest cyclocross series in the country in a few weeks, Trek Bicycle will have a major presence in the fast-growing sport for the first time.
OKLAHOMA CITY, OK (BRAIN) — Vittoria Industries North America will distribute Selle Italia in the U.S. and Canada, the companies announced this week.
Vittoria Industries will handle all distribution, customer service, warehousing and marketing for North America starting October 1.
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