News
LAS VEGAS, NV (BRAIN)—The Light Electric Vehicle Association (LEVA) saw a much bigger crowd this year. This was largely due to the test track being almost four times larger, which accommodated more than 600 riders—a 50 percent increase over last year.
PHILADELPHIA, PA (BRAIN)—The Philly Bike Expo returns for a second year in late October with this year's theme being "Origin of the Species — the Evolution of the Mountain Bike."
VANCOUVER, British Columbia (BRAIN)—Rocky Mountain Bicycles has moved its distribution center from Carson, California, to Salt Lake City, Utah.
By Nicole Formosa
BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses.
By Matt Wiebe
HATTIESBURG, MS—Internet sales are the largest challenge to brick-and-mortar shops. And many shop owners respond by doing what they do best: face-to-face communication with customers.
By Jason Norman
The steady stream of online competition has been flummoxing not only to brick-and-mortar retailers for the past several years, but to leading suppliers as well.
MASER, Italy (BRAIN)—Sidi took over distribution this month in its home market of Italy with the formation of a new company-owned subsidiary, Sidi Italia.
Sidi Italia replaces a longtime distributor in that market.

KOBLENZ, Germany (BRAIN)— Germany’s Canyon Bicycles will bring its consumer direct model to the U.S. with product showing up potentially as early as 2013, the company’s Stefan Gabler said. Canyon hired Gabler about six months ago as project manager for the U.S.

KHS and Marzocchi have announced the winners of the 2011 Interbike OutDoor Demo Contest.
Congratulations go to Jonathan Wade Yazzie of Bright Angel Bikes in Grand Canyon, Arizona. He test rode a KHS DH Team, filled out a survey and will receive a KHS DH300 downhill frame for his efforts.
WATERLOO, WI (BRAIN)—In an effort to create a greater, and more connected, network of cycling advocates in the United States, Trek Bicycle has partnered with People for Bikes to increase and reach and potential impact of those who will rally support for local and federal spending on bicycle infrastructure.
BLOOMINGTON, MN (BRAIN)—The QBP Shock Treatment Center (STC) has achieved certification as an official X-Fusion authorized service center for forks, rear shocks and adjustable seat posts.
CLOPPENBURG, Germany (BRAIN)— Derby Cycle announced Monday that it’s in advanced negotiations with a new strategic partner to take over all shares of the public company.
WATERLOO, Wisconsin (BRAIN)—Trek has taken over distribution of the Bontrager and Trek brands in Mexico and started selling directly to retailers in that country this month.
Trek was previously distributed by Teknobike for the past decade, and has been present in the Mexican market for 20 years.