News
MANCHESTER, NH (BRAIN)—The Bike Cooperative recently completed its second annual Great American Bike Sale national promotion.
Running early April through the end of Bike to Work Week, the event helped dealers kick off their season while providing national exposure to member stores and partner brands.
NUNSPEET, The Netherlands (BRAIN)—What was reserved only for Shimano Dura-Ace, Di2 electronic shifting technology can now be found on Ultegra, bringing it to a wider group of consumers.
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has hired Joe Schwartz as brand specialist.
LAGUNA HILLS, CA (BRAIN)—The European Commission is recommending that anti-dumping duties on Chinese bicycle imports into Europe continue for three years.
DEER VALLEY, UTAH (BRAIN)—Some 30 editors begin meeting today with more than 24 companies to get a peek at new trends and products for 2012.
BOULDER, CO (BRAIN)—Charlie Cooper, former vice president and general manager of Leisure Trends Group, has been promoted to president of the market research company. He takes over for Jim Spring, Leisure Trends founder and president for the past 22 years.
TAIPEI, Taiwan (BRAIN)—Joshua Hon’s new folding bike brand Tern launched Saturday in Taipei where the company is headquartered.
FULLERTON, CA (BRAIN)—Popular Science magazine is asking CFEprPlus, an industry marketing agency owned by Steve Boehmke, to provide worthy products for consideration for their annual "Best of What's New"
issue.
EUGENE, OR (BRAIN)—Increasing their sales team, Rolf Prima has partnered with Marc Katz to handle their Southeast territory, including North Carolina, South Carolina, Tennessee, Georgia and Alabama. In addition to Rolf Prima, Katz represents Castelli, Kask, Focus and Ortlieb.
SCOTTS VALLEY, CA (BRAIN)—Easton Bell Sports has tapped action sports industry veteran Scott Oliver as its new director of sales for bike in North America. Oliver fills the position left by Pat Hus when he accepted the role as Interbike’s managing director last month.
By Nicole Formosa
When Ryan Gurr’s Specialized rep invited him on a four-day trip west to the Amgen Tour of California, he assumed he would be sitting in on some sort of new product presentation.
GOLDEN, CO—If sales of 29ers are any indication, 26-inch mountain bikes are shrinking quicker than suppliers can switch production to the larger wheel size.
By Matt Wiebe
CHICAGO, IL—Maria Boustead and Emily Taylor, the Chicago designers that started Po Campo bags two years ago, are taking manufacturing overseas to lower its price points.
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