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Gita Teams with Armstrong for Livestrong

Published June 22, 2008

CHARLOTTE, NC (BRAIN)—Gita Sporting Goods is teaming up with the Lance Armstrong Foundation (LAF) and Nike to market and distribute Nike's new line of Livestrong cycling apparel.

One Hundred percent of Nike's profits from the entire Livestrong Collection goes to the LAF to help fight cancer.

The cycling garments are manufactured in Italy to the same high standards Armstrong demanded of his own apparel throughout his stellar career. The designs commemorate his successful battle against testicular cancer and encourage all to unite in the fight to cure cancer. The line will feature men's and women's jerseys and shorts as well as bib shorts for men.

These new Livestrong cycling pieces will be available through Gita's normal distribution channel of independent bicycle dealers and through LAF at They are scheduled to be in bike shops across the country beginning July 5 to coincide with the start of the Tour de France.

"To be aligned with brands such as the LAF and Nike is fantastic," said Giorgio Andretta, president of Gita. "Plus the fact that it benefits such a great cause is an added bonus. We are very proud to be involved in this."

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