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Veteran Reporter to Join Bicycle Retailer

Published November 7, 2011

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News has hired Steve Frothingham as web editor. He starts Dec. 1.

Frothingham is currently editor of His last day with Competitor Group, Inc., owner of the news website and Velo magazine, is Nov. 18.

In his most recent role at, Frothingham managed content from dozens of contributors, freelancers and international correspondents while also producing daily race coverage and product stories. During major races like the Tour de France, Frothingham would populate the site with 25 to 30 stories in addition to two to three photo galleries each day.

And he’s no stranger to Bicycle Retailer and Industry News. His first reporting stint was with the magazine when it launched in the fall of 1991 in Santa Fe, New Mexico. (Bicycle Retailer’s first issue debuted in January 1992).

Frothingham worked for Bicycle Retailer for six years, eventually becoming executive editor. He left to go back to school in the East, and after graduating with his journalism degree from the University of New Hampshire, he went to work for The Associated Press where he covered two presidential primaries. As a general assignment reporter, Frothingham also wrote about a wide range of current events, from plane crashes and murder trials to environmental legislation and search and rescue stories. In 2008 he left AP to join

Frothingham, who began racing BMX in 1980, also worked at various bike shops in Santa Fe, New Mexico, and New Hampshire, during his high school and college years as a mechanic, in sales and as store manager.

"Steve brings years of reporting experience to our website, an area where we need to dramatically improve the quality of our content,” said Marc Sani, the magazine’s publisher. “He knows retail, he knows the industry, and he knows racing. His combined experience as an editor for The Associated Press and as editor for, the website of one of the industry's best-known magazines, brings additional reporting depth to our web and print coverage.”

Over the next few weeks, Frothingham will work closely with the magazine’s editorial staff and web designer on the redesign of, which will re-launch early next year.

“The timing of Steve’s return couldn’t be better with our website set to undergo a major overhaul,” said Lynette Carpiet, the magazine’s editor. “Having worked through a web redesign two years ago at, he undoubtedly has ideas about what works. We will tap him for ways to make our website not only a timely source for industry news, but also the best looking and easiest to search.”

Frothingham, who has two kids and lives in the bike-crazed town of Boulder, Colorado, says he’s excited to get back to breaking industry news and to the magazine where he began his journalism career 20 years ago. He will work out of an office in Boulder.

“I look forward to helping create a more dynamic website with editorial features that appeal to readers and graphics that help illustrate a story or present information to readers in a new and interesting way,” Frothingham said.

Topics associated with this article: BRAIN News

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