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Rocky Mountain region rep groups to merge

Published October 1, 2012
COLORADO SPRINGS, CO (BRAIN) — Two Rocky Mountain-area sales rep groups are merging their territories and lines, the principals announced this week.
Velo Advantage, based in Colorado Springs, Colorado, is merging with High Country Velo Sales, which is based in Summit County, Colorado, near Breckenridge.
Velo Advantage consists of the husband and wife team of McKenzie and Brent Winebarger. Before the merger, their lines included Hammer Nutrition, Magura Direct, Turner, Race Face and others, which they have sold to dealers in the same three states.
High Country Velo's owner is Fred Grinnan. Before the merger, Grinnan represented brands including Enve, Devinci, Profile and others in Colorado, Utah and New Mexico.
Brent Winebarger recently became national sale manager for key accounts for Magura.
The merger will allow the group to cover more territory efficiently, he said. "We hashed out a plan that we hope will be a long-term and beneficial relationship for both sides. The plan allows both sides to be represented better in areas that are more difficult for each side to reach on a regular basis," he said.
Grinnan has easier access to the I-70 corridor, Utah, Colorado's Western Slope and Boulder. The Winebargers will be able to reach Southern Colorado, New Mexico and other shops along the I-25 corridor. The two will share the Denver and Fort Collins markets.
Here are the brands the new group will offer, by territory:
  • Colorado and New Mexico: Hammer Nutrition, Turner Bikes, Neil Pryde
  • Colorado, New Mexico and Utah: Magura USA (UVEX, Vredestein), Devinci, Enve, Race Face, RAVX, Ergon, Profile/Bellwether, Swiftwick, Challenge
  • Colorado: Canari, DeFeet

More information: McKenzie Winebarger:; Fred Grinnan:


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