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BMC sponsors para-cyclist Steven Peace

Published March 27, 2013

BOSTON, MA (BRAIN) — BMC Switzerland is now sponsoring 2012 Paralympic Games competitor Steve Peace. Peace suffered a life-changing stroke in 2006, and since then has battled back to become one of the top para-cyclists in the world. 

“Having the opportunity to work closely with such an amazing individual and athlete as Steven is exciting for us at BMC,” said Devin Riley, BMC Switzerland’s director of U.S. marketing. “Steven’s strong character, aspirational attitude, and prowess on the bike make him one of the top competitors in his sport and a perfect representative of BMC.”

Peace, a native of Michigan, retired from the U.S. Navy after suffering the stroke. Six months after the incident he began using a recumbent bike for physical therapy. By 2010, he was competing in the UCI Para-cycling World Championships.   

“I have strong goals to increase my UCI World Ranking this season. Between the quality of bikes BMC makes and their strong international reputation, I feel confident their support will help me achieve those goals,” said Peace. “It is an honor to represent such a solid brand.”  

Peace will race in 2013 on a GranFondo (GF01) or TeamMachine (SLR01) tricycle. 

Aside from his racing career, Peace is involved with community service foundations including the Wounded Warrior Project and Challenged Athlete Foundation

Topics associated with this article: People, Racing & Sponsorship

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