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American Bicycle Group buys Tri-Cycle Bicycle Rentals

Published April 29, 2014

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group has bought Tri-Cycle Bicycle Rentals, which rents bikes at multisport events in the Northeast.

ABG, the parent of Litespeed and Quintana Roo, has worked with Tri-Cycle in the past to provide it with QR rental bikes. ABG announced last month that it would provide QR rental bikes at Ironman events this season. 

"One of the things that makes Quintana Roo so unique in the triathlon world is our commitment to attend so many events throughout the season," said Mac McEneaney, director of North American sales and marketing. "Over the past five years we've been to hundreds of events in support of both pro athletes and age-group customers. Bringing Tri-Cycle Rentals into the fold at this time will help provide the additional runway for new strategic relationships with race organizers and the triathlon business community, too."

ABG plans to service all existing contractual Tri-Cycle rental reservations for the 2014 season at the newly launched rental site,

"As a sport, triathlon is evolving," said Peter Hurley, CEO of American Bicycle Group, "Our long-term goal is to simplify an athlete's logistics and offer a QR-branded experience that extends our brand reach and message. Athletes have come to rely on our support team at these events and integrating Tri-Cycle customers with our reservation system at will help to jump start the connection to our brand and bike line-up that much earlier in the process."

The company said there will be no interruption of service for Tri-Cycle customers. Any athlete who has already completed a rental reservation for races this season through Tri-Cycle Rentals will be contacted by the QR support team to confirm all details.

Topics associated with this article: Mergers & Acquisitions, Racing & Sponsorship

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