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SmartEtailing makes BicycleBlueBook trade-in value program available to its clients

Published June 12, 2014

SAN JOSE, Calif. (BRAIN) — Retailers who use SmartEtailing's web services will soon have access to BicycleBlueBook's Trade-in program software, which will allow them to evaluate the value of potential bike trade-ins based on the BicycleBlueBook's database.

Bike owners can look up their bikes' rough wholesale value, then bring it to participating stores for a finale trade-in offer. Retailers will have access to an electronic scorecard allowing them to appraise different components of the bike to determine the final value. Retailers can then issue the bike owner a print-out of the appraisal good for 30 days showing the value of in-store credit they can receive for their used bike.

"Used bikes are the key to selling more new bikes. Get your customers off their current bikes and onto new ones easier with our Trade-In software. Want to take trades, but not deal with the used inventory? We have solutions in place that can help with that too! With our new program we can help your shop increase sales today," said Ryan Yee of

David Wert, SmartEtailing's client services director, said, "At SmartEtailing, we know that great content is important for modern retail websites so we're always looking for ways to provide useful content to our clients. Taking trade-ins helps bike shops sell new bikes so we are excited to work with to provide easy access to the Trade-In software for SmartEtailing clients."

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