You are here

Trident Sports to distribute Deity Components in Canada

Published August 25, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — Trident Sports will be the exclusive distributor for mountain brand Deity Components in Canada.

“I have followed Deity for over 10 years and have been really impressed with their product development and promotion the past couple of seasons. They make a lot of great products and the performance is second to none,'' said Dalen Stanley, of the Trident Sports bike division. “We are very excited to grow the Deity brand and show everyone what they are all about.” 

Trident Sports is also the exclusive Canadian distributor for such brands as Alpinestars, Banshee, Gamut, Mucky Nutz and Whistler Performance Lubricants.

“We are incredibly excited to be partnering with Trident Sports to bring Deity into Canada,” said Deity owner Eric Davies. “With a massive demand for the product up north, Trident’s infrastructure is the perfect complement to our brand’s direction and focus. From customer service and availability, we have been looking for the right fit to properly represent Deity in Canada for multiple years and we finally found it.” 

Trident is currently taking preorders, with stock due in January.

More information: (866) 929-9626 or


Topics associated with this article: Distributor news

Join the Conversation