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Anomaly Action Sports adds field rep force as Shred Optics and Slytech push into bike markets

Published March 30, 2015
The Shred Fullstack helmet.

NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.

Anomaly was co-founded by Olympic and World Cup skier Ted Ligety, and the two brands initially focused on snow sport products. But more recently the brands have entered the bike market wih helmets, goggles and sunglasses from Shred and protection gear, including knee, elbow and back protection from Slytech. The brands sponsor mountain biker Kelly McGarry and BMXer Ryan Nyquist.

The new rep team includes: Dennis Ocondi (Washington, Oregon and Idaho); Marq Prince (Southern California); Marc Sheehan (New England); Brad Barber (Colorado); Weston Luzadder (Utah); and Marty Ryerson (Arizona and New Mexico).

"Coupled with the tremendous feedback we have received from our team of riders, we are seeing amazing consumer response to our mountain bike and BMX product lines. We are really proud to be working with such talented and dedicated reps, and we look forward to years of progression," said Anomaly's CMO and CFO, Federico Merle.

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Topics associated with this article: People, Sales Reps

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