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Mavic to provide neutral support at Leadville 100

Published January 5, 2016

LEADVILLE, Colo. (BRAIN) — Mavic will provide neutral support to racers at this year's Leadville 100 mountain bike race, as well as at two other races in the Leadville Trail MTB series.

This year's 100 mile race is sponsored by Blueprint for Athletes and Lifetime Fitness, which owns the event.  The partnership with Mavic is multi-year and Mavic will also be the official wheel supplier and sponsor of the entire Blueprint for Athletes Leadville MTB Series.  

Although SRAM has provided technical support to the lead riders, this marks the first time the race will feature course-wide technical support for all participants. 

Mavic will provide on-course support via multiple motorcycles, and wagons, along with designated Special Service Course tents along the trail, all stocked with mechanics to keep the racers pedaling forward. Mavic said it will use this opportunity to expand its efforts in neutral support for mountain bike races.

"We look forward to becoming part of the legendary 'Race Across the Sky,' assisting riders to complete something they have been training for and dreaming of,” said Mike Wilson, North American brand manager for Mavic. “The logistical difficulties of supporting a 100 mile mountain biking event will be great but our expanding team is up for the challenge. We were the first ones to provide neutral support in road racing so it’s only fitting that we are the ones that will help pave the trail too.”



Topics associated with this article: Racing & Sponsorship

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