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GoPro acquires mobile editing apps Replay, Splice

Published March 1, 2016

SAN MATEO, Calif. (BRAIN) — GoPro Inc. announced agreements this week to acquire mobile video editing apps Replay and Splice. Merging Replay and Splice.

“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” GoPro founder and CEO Nick Woodman said. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”

In the GoPro’s fourth-quarter and year-end earnings call in early February, Woodman acknowledged that the company needed to make it easier for consumers to offload and edit their GoPro footage.

Replay, developed by Stupeflix in Paris, France, allows users to quickly select video clips and photos and automatically combines them into a single video complete with transition effects, graphics and synchronized music. Splice, developed by Vemory in Austin, Texas, is a mobile editor that allows users to manually create customized edits with advanced features normally found on desktop editing applications, but with the speed and efficiency of a mobile app interface, GoPro stated.

Both apps are currently available on iOS, with Android releases planned for later this year. Both teams will maintain operations in their current locations.

GoPro’s stock is traded on the Nasdaq exchange under the GPRO symbol. Its stock performance is tracked on BRAIN's stock page.

Topics associated with this article: Mergers & Acquisitions

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