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DirtTri Magazine wins start-up competition and hires its first ad rep

Published May 9, 2016

DENVER (BRAIN) — DirtTri Magazine, a publication focused on off-road triathlons, recently won a local version of the popular "Shark Tank" TV show. The magazine also hired its first advertising sales rep.

The competition, called "Trout Tank," was managed by the Metro Denver Chamber of Commerce Small Business Center. Entrepreneurs enter a multi-stage audition process for a chance to make their pitch to a panel of five entrepreneur judges.

DirtTri Magazine won the judges’ pick. The honor does not include a material prize but does give the publisher some validation and exposure, said  Jimmy Archer, DirtTri’s founder and editor.

“It shows we have value with audiences not endemic to triathlon. The Denver SBDC 'Trout Tank' program has been invaluable to us as a startup. DirtTri consists of passionate triathletes who want to advocate and grow off-road multisport. We have a surplus of expertise in our segment. The Denver SBDC has given us the tools and knowledge needed to build a successful business, and for that we could not be more thankful.”

The magazine’s other news is that it has hired Gerard Hubbard as the brand’s first ad sales rep. Hubbard joins DirtTri from Bighorn Landscape Materials, where he was a commercial sales rep. In addition to his sales acumen, Hubbard is also one of the top Elite Age Group triathletes in the country and has been a USA Triathlon regional rep for several years in Florida and Colorado.

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Topics associated with this article: Media/Publishing

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