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Yuba Bikes includes IBDs in online sales program

Published November 15, 2016
Cargo brand works with ShipEarly to deliver bikes through Yuba dealers.

PETALUMA, Calif. (BRAIN) — Yuba Bikes, maker of cargo bikes, is working with ShipEarly, a Canada-based omni-channel service, to deliver online bike sales through its network of dealers. Bikes purchased online now can be shipped to a Yuba dealer chosen by the consumer for build and pickup. It can be the closest or preferred shop the consumer selects.

If the dealer has the model in stock, the dealer sells the unit from their store. Retailers get paid cash in two business days and will handle returns and exchanges.

ShipEarly's service is free to register and compatible with many POS systems used by IBDs.

"Our program in conjunction with our technology partner ShipEarly streamlines the bike buying process so consumers can shop on their own terms," said Benjamin Sarrazin, Yuba Bikes' founder. Yuba has sold online since its inception, but now is integrating the dealer into its online shopping cart.

"Yuba values its dealers because they provide important services and advice to the consumer," said Nick Kolobuton, CEO of ShipEarly. "We are delighted to assist Ben and his team improve the collaboration and efficiency in which he can partner with his IBDs with our omnichannel platform to grow everyone's sales and get more consumers on bikes."

Yuba has seen sales growth of 20 percent this year, and anticipates even more growth in 2017, Sarrazin noted.

Sarrazin is encouraging Yuba retailers to enroll in ShipEarly's commerce program. For more information, call 415-823-8074 or email

Topics associated with this article: Omnichannel

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