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Brian Anderson named president of 2XU's North American subsidiary

Published November 29, 2016

CARLSBAD, Calif. (BRAIN) — Australia-based compression clothing brand 2XU has named Brian Anderson the president of its North American subsidiary. 

Anderson has 20 years of experience in the sporting goods, fitness, outdoor and active lifestyle markets. Prior positions include CEO of Moji, CEO of Madd Gear, president of EB Sport Group and global SVP of sales and marketing of 180s.

"2XU is a perfect fit for me," said Anderson. "It's rare to find a company with such a rich history of rapid growth, yet still such huge growth potential. In our industry, it all starts with product; 2XU makes the best performance compression products in the world, as evidenced by the fact that 2XU compression apparel is purchased and worn by Ironman triathlon champions, the Navy SEALs, and some of the world's elite pro athletes in basketball, baseball, football, tennis and skiing, many of whom have huge endorsement contracts with other sports apparel brands. I am very excited to help grow a company rooted in product excellence and athletic performance enhancement across a wide variety of sports."

Paul Higgins, 2XU's global CEO, said,  "We're thrilled to have Brian coming on board at such a pivotal time for 2XU. We are confident that under Brian's leadership, 2XU's market presence and growth rate will accelerate in North America."

In 2013, the luxury brands owner LVMH took a 40 percent stake in 2XU for AU$80 million. LVMH is reportedly in talks to buy the Rapha cycling brand

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