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Industry marks National Bike Month with promotions

Published May 1, 2017

BALTIMORE (BRAIN) — The bike industry is marking National Bike Month with various promotions, including giveaways and events. 

Schwinn is teaming up with Winnebago to give away bikes and other gear each day this month. The prizes include bikes, bike accessories and Winnebago outdoor gear (but apparently not a full Winnebago RV)

Organizers of the Armed Forces Cycling Classic, a non-competitive ride that starts in Arlington, Virginia, are using the month to try to drive registration for the event, which is June 11. Folks who register for the event this month get a free pair of DeFeet cycling socks. 

Strider Bikes is recognizing the month with a press release with a cheeky press release with a presidential pun in the headline ("It's National Bike Month and Strider Bikes Still Trump Tricycles"). The Rapid City-based company is also celebrating a day of its own this month: South Dakota's governor, whose gubernatorial designation powers apparently extend well beyond the state's borders, has declared May 9 as "World Strider Day." Why May 9? Because it's the birthday of Bode McFarland, the son of Strider's founder and president, Ryan McFarland. Bode was the original Strider Bike rider. The company has since sold 1.6 million of the balance bikes. 

Saris Parking is hosting a bike parking contest in each city that has a Saris Brand Advocate. Businesses in those cities will be eligible to win $800 worth of Saris Bike Parking products. Entrants are asked to post a picture on social media of an area in dire need of parking, with the hashtag #sarisparking.

The League of American Bicyclists has a variety of graphics and resources for folks hoping to mark the month in promotions and on social media. The assets can be downloaded from the LAB website

The LAB is using this month to launch its sixth annual National Bike Challenge, which is sponsored by 3M. The Challenge expects to register over 60,000 riders to pedal a combined 30 million miles between May 1 and Sept. 30.

Many local communities, clubs and schools, from Memphis to Eugene, are marking the month with activities, while many media organizations are posting stories about the month to provide content on a slow news day.



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