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Mavic to continue 40-year relationship with the Tour de France

Published July 19, 2017

ANNECY, France (BRAIN) — On the 40th anniversary of Mavic's first time supporting the Tour de France, the company announced that it has renewed its contract with Tour owner ASO through the 2022 edition of the race. 


Mavic's trademark yellow cars and motos provide neutral support at the race.

"The neutral support from Mavic represents the true 'Saint Bernard' of the race," said Christian Prudhomme, the director of Tour de France. "They have deep knowledge of cycling, and racing, which is essential for this service to be useful for all the riders and teams."

"Mavic technical assistance is constantly looking for solutions and innovations to improve this crucial and indispensable service for racing and, of course, the yellow cars and motorcycles match perfectly with the Tour de France."

Bernard Millaud, the president of Mavic, said, "In 1972, the innovative idea of neutral support was imagined by Mavic owner Bruno Gormand. After implementing the program at Paris-Nice the next year, the concept forever transformed the dynamics of professional racing."

"This partnership has helped build the essence of Mavic over the last 40 years and it is where "le sang jaune" comes to life. We are proud to have the confidence and recognition from the Tour de France to continue this wonderful story that unites Mavic to the world's largest and most prestigious cycling event."

Photo by BrakeThrough Media.
Topics associated with this article: Racing & Sponsorship

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