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CrankTank sells out e-MTB sponsorships for Impact Sun Valley

Published May 23, 2018
Brose, BMC sign on for media summit.

KETCHUM, Idaho (BRAIN) — CrankTank announced that it has sold all its e-bike opportunities and closed the sponsorship category for next month’s Impact Sun Valley media summit.

Brose, German manufacturer of e-bike motors, has signed on as the official power plant sponsor of Impact Sun Valley. The brand will also be a presenting topic sponsor during an e-bike panel discussion of the PeopleForBikes Draft Meetup that caps the two-day event.

BMC has also committed to Impact Sun Valley, joining Specialized in providing e-MTBs for editors to test on OHV-legal singletrack.

“Our intention in hosting Impact has always been to highlight the products and trends that media, consumers and industry folks are the most eager to explore,” said CrankTank vice president Adrian Montgomery. “Selling out the e-bike portion of our programming just reaffirms what we thought from the start — this is the fastest-growing category in the bike market right now, and one that people want to know more about.”

CrankTank said it still has sponsorships available for “acoustic” bikes in both mountain and gravel. Mountain bike programming at the event includes riding the new lift-served trails at Sun Valley Resort and the stacked-loop singletrack trail system at Galena Lodge. One of the segments included in Rebecca Rusch’s Private Idaho Queen’s Stage Race last year will serve as the setting for the gravel programming.

Impact Sun Valley kicks off with a welcome dinner at Powerhouse bike boutique and eatery on June 25, followed by two days of rides in and around Sun Valley, Idaho, on June 26 and 27.

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Topics associated with this article: Electric bike, Media/Publishing, Events

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