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Focus Bikes brings long-travel e-MTB to North America

Published April 27, 2018
Company said it's already sold out the first shipment.

CARLSBAD, Calif. (BRAIN) — Focus Bikes is now selling a long-travel enduro e-bike, the SAM², in the U.S. The company introduced the model in Europe last October. The company said it has already sold out the first order.

"At Interbike last year, we successfully launched the JAM² and Focus BOLD² models, which represented an important step for the brand in North America," said Andreas Krajewski, the North American marketing manager of Focus Bikes. "The addition of our Focus SAM² e-Enduro further enhances our appeal to dealers and consumers."

Krajewski said he expects the 170 millimeter-travel Focus SAM² to appeal to a new kind of rider.

"The Focus SAM² shows again that Focus is one of the most innovative e-bike brands," he said. "It's a great enduro bike for technical downhills and for those who want to bypass the chairlift to get up the mountain on their bike."

The Focus SAM² features the Focus Optimized Linkage Design kinematics, a suspension design that the company said "ensures a perfectly balanced combination of stability and sensitivity."

The bike also used the Tailored Energy Concept, an adjustable power system that offers battery capacity of up to 756 watt hours, distributed over two equally powered batteries.

The bike retails for $5,999/CAD $7,999 and will be available in two color options, Burgundy/Red and Irongray Matte.

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Topics associated with this article: Electric bike

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