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Backcountry buys European e-commerce site

Published December 5, 2013

PARK CITY, UT (BRAIN) — Backcountry has purchased, an outdoor equipment e-commerce retailer that serves Germany, Austria and Switzerland. Backcountry, which owns, said the purchase marks its entry into the European market. was founded in 2006; it carries backpacking, climbing, camping and snow sports equipment but not bike gear.

“The Backcountry and Bergfreunde brands are well-aligned in terms of their passionate customers, their expert customer service, and an internal culture that thrives in the outdoors,” said Jill Layfield, Backcountry's CEO. “This partnership signifies the first step toward building the first globally scaled outdoor e-commerce business. From North America to Europe, these two brands connect people to their passions through an exceptional online experience.”

“We are thrilled to join the Backcountry family,” said Martin Theben, founder of “We have always admired Backcountry’s robust community and focus on remaining authentic within the outdoor community. We look forward to working together to offer the richest customer experience in outdoor e-commerce.”

Backcountry is a subsidiary of Liberty Interactive Corporation, which is part of the Liberty Interactive Group, traded on Nasdaq under the LINTA and LINTB symbols.


Topics associated with this article: Web/Internet, Mergers, Acquisitions & Investments

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