Retailer education

Posted October 3, 2017

CHICAGO (BRAIN) — SRAM has announced the winner of a women's scholarship for the Professional Bicycle Mechanic Association workshop. The company announced the scholarship last month.

Posted September 14, 2017

AUSTIN, Texas (BRAIN) — Mechanics who attend the new three-day technical workshops being offered by the pro mechanics association this fall and winter can count on receiving education from seven brands, in addition to a session on e-bikes and several devoted to business development and profitability.

Posted September 13, 2017

SCOTTS VALLEY, Calif. (BRAIN) — The in-house test lab for Bell Helmets and Giro, called The Dome, has launched a helmet education website called HelmetFacts.com.

Posted September 11, 2017

CHICAGO (BRAIN) — SRAM is sponsoring a scholarship for women at bike shops to attend one of the three Professional Bicycle Mechanic Association Workshops over the 2017/18 winter season.

Posted September 8, 2017
Sessions include research findings, market trend discussions, legislative updates, and training opportunities.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released its full schedule of e-bike training, to be held within its Electric Theatre, epowered by Bosch, at the show beginning in two weeks.

Posted August 28, 2017

SEATTLE (BRAIN) — When REI announced that it would send 16 female employees to Barnett's Bicycle Institute for a women's-only course, the outdoor retailer received more than 350 applications. The two-week course was held at BBI's campus in Colorado Springs, Colorado, earlier this month.

Posted August 24, 2017

IRVINE, Calif. (BRAIN) — Bosch eBike Systems will offer free professional training onsite at Interbike next month. The training can be used to renew mechanic certification, which expires 15 months from the date of the last training.

The Bosch Dealer Certification Clinic covers:

Posted August 21, 2017

WILTON, Conn. (BRAIN) — Dorel’s Cycling Sports Group has a new training and education arm, Cycling Prophet, which launched Selling Sessions — a new 13-video certificate series and in-person training program focused on techniques to help IBDs connect with riders and close the deal in their shops.

Posted August 14, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the addition of a new area on the show floor that will feature short presentations running all day on various topics related to small-business operations, merchandising, training and more.

Posted August 14, 2017

PHILADELPHIA (BRAIN) — Advanced Sports Enterprises is now using Myagi to help train retail sales associates about its brands and product. ASE's brands include Fuji, Breezer, Kestrel, Oval Concepts, Phat and Tuesday Cycles.

Posted June 9, 2017
Three-day workshops planned for Denver, Portland and Washington, DC.-area.

AUSTIN, Texas (BRAIN) — The Professional Bicycle Mechanics Association has opened registration for three-day technical workshops to be held this fall and next spring in three cities.

Posted May 15, 2017

AUSTIN, Tex. (BRAIN) — Through its latest survey, the Professional Bicycle Mechanics Association hopes to gain insights into shop demographics. The short survey is open to retail shop owners and employees and will run until June 15.

Posted May 9, 2017

WILTON, Conn. (BRAIN) — Dorel's Cycling Sports Group, the division that includes Cannondale, GT and Fabric, has expanded its retailer training program to Europe, the U.K. and Australia.

CSG also is adding more training modules to the program, which is called Cycling Prophet.

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