Retailer education
AUSTIN, Texas (BRAIN) — Mechanics who attend the new three-day technical workshops being offered by the pro mechanics association this fall and winter can count on receiving education from seven brands, in addition to a session on e-bikes and several devoted to business development and profitability.
SCOTTS VALLEY, Calif. (BRAIN) — The in-house test lab for Bell Helmets and Giro, called The Dome, has launched a helmet education website called HelmetFacts.com.
CHICAGO (BRAIN) — SRAM is sponsoring a scholarship for women at bike shops to attend one of the three Professional Bicycle Mechanic Association Workshops over the 2017/18 winter season.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released its full schedule of e-bike training, to be held within its Electric Theatre, epowered by Bosch, at the show beginning in two weeks.
SEATTLE (BRAIN) — When REI announced that it would send 16 female employees to Barnett's Bicycle Institute for a women's-only course, the outdoor retailer received more than 350 applications. The two-week course was held at BBI's campus in Colorado Springs, Colorado, earlier this month.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems will offer free professional training onsite at Interbike next month. The training can be used to renew mechanic certification, which expires 15 months from the date of the last training.
The Bosch Dealer Certification Clinic covers:
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the addition of a new area on the show floor that will feature short presentations running all day on various topics related to small-business operations, merchandising, training and more.
PHILADELPHIA (BRAIN) — Advanced Sports Enterprises is now using Myagi to help train retail sales associates about its brands and product. ASE's brands include Fuji, Breezer, Kestrel, Oval Concepts, Phat and Tuesday Cycles.
AUSTIN, Texas (BRAIN) — The Professional Bicycle Mechanics Association has opened registration for three-day technical workshops to be held this fall and next spring in three cities.
WILTON, Conn. (BRAIN) — Dorel's Cycling Sports Group, the division that includes Cannondale, GT and Fabric, has expanded its retailer training program to Europe, the U.K. and Australia.
CSG also is adding more training modules to the program, which is called Cycling Prophet.
Drive Revenue and Sell Service. One simple idea from James Stanfill.
WATERLOO, Wis. (BRAIN) — DreamBikes — a nonprofit organization that provides hands-on, paid job training to teens in underserved communities at its used bike shops — has expanded with four new locations.

