Retailer education

Posted December 7, 2017
Keener at a presentation in Boulder last month.

BOULDER, Colo. (BRAIN) — A new 20-video series to help retailers teach staff the basics of customer interaction is now available online. The one-minute Customer Satisfaction Training videos cover everything from basic greetings and manners to more specific topics like merchandising and selling service.

Posted December 7, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike said it has completely revamped its educational content offerings for its 2018 show. Headlining the show's content will be keynote speaker John Venhuizen, the CEO of Ace Hardware Corporation.

Posted December 1, 2017
An excerpt from the new manual.

COLORADO SPRINGS, Colo. (BRAIN) — The 12th edition of Barnett Bicycle Institute's Manual DX is a 600-page update to the existing manual, bringing the total manual size to 14,000 pages.

Posted November 22, 2017
Jeff Rowe, vice president of the Professional Bicycle Mechanics Association, says a trained service staff can turn lost sales into opportunities.

Where are you and your staff, at the IBD, getting technical training on an ongoing basis?

Posted November 14, 2017

AUSTIN, Texas (BRAIN) — The Professional Bicycle Mechanics Association is teaming up with USA Cycling to produce a four-day clinic for aspiring race mechanics.

Posted October 30, 2017

CARLSBAD, Calif. (BRAIN) — Campagnolo North America has announced dates and locations of its 2017-2018 Technical Training Seminar Tour.

The seminars will cover:

Posted October 5, 2017
Previous scholarship recipients at UBI.

BLOOMINGTON, Minn. (BRAIN) — For the fifth year, QBP and other sponsors are offering scholarships for women to attend the two-week Professional Repair and Shop Operations class at United Bicycle Institute. This year the scholarship will be offered to 32 women. 

Posted October 3, 2017

CHICAGO (BRAIN) — SRAM has announced the winner of a women's scholarship for the Professional Bicycle Mechanic Association workshop. The company announced the scholarship last month.

Posted September 14, 2017

AUSTIN, Texas (BRAIN) — Mechanics who attend the new three-day technical workshops being offered by the pro mechanics association this fall and winter can count on receiving education from seven brands, in addition to a session on e-bikes and several devoted to business development and profitability.

Posted September 13, 2017

SCOTTS VALLEY, Calif. (BRAIN) — The in-house test lab for Bell Helmets and Giro, called The Dome, has launched a helmet education website called HelmetFacts.com.

Posted September 11, 2017

CHICAGO (BRAIN) — SRAM is sponsoring a scholarship for women at bike shops to attend one of the three Professional Bicycle Mechanic Association Workshops over the 2017/18 winter season.

Posted September 8, 2017
Sessions include research findings, market trend discussions, legislative updates, and training opportunities.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released its full schedule of e-bike training, to be held within its Electric Theatre, epowered by Bosch, at the show beginning in two weeks.

Posted August 28, 2017

SEATTLE (BRAIN) — When REI announced that it would send 16 female employees to Barnett's Bicycle Institute for a women's-only course, the outdoor retailer received more than 350 applications. The two-week course was held at BBI's campus in Colorado Springs, Colorado, earlier this month.

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