Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Another bike boom on the way?

August 23, 2012

Except in Flomax commercials, Baby Boomers no longer drive the U.S. bike market, but an upcoming generation may help produce another bike boom like the one that bell-bottomed Boomers created in 1970s.

Posted in Studies/Reports

Catalyst founder Leslie Bohm dies

August 21, 2012
Leslie Bohm

Leslie Bohm, who devoted his career to cycling and to helping independent bike shops compete with larger vendors, died Monday evening after several years of fighting cancer. He was 59.

Posted in Industry News

Armstrong's suit dismissed, USADA to proceed

August 20, 2012

AUSTIN, TX (BRAIN)—A federal court in Texas has dismissed Lance Armstrong's lawsuit that challenged the U.S. Anti-doping Agency's jurisdiction in charging Armstrong with doping.

Posted in Industry News

Colorado Supreme Court to hear bike case

August 17, 2012

BOULDER, CO (BRAIN) — Colorado's highest court will hear arguments in November on a case involving a mountain town's ordinance banning bikes from a once-popular cycling route.

Posted in Industry News

From the mag: King of the (down) hill

August 14, 2012
On mountain bike trails riders trying to set a KOM risk more than their own life and limb. Some fear they risk the safety of other trail users and jeopardize trail access.

Mountain bikers debate Strava’s impact on rider behavior

GOLDEN, Colo. (BRAIN) — Not long ago, Scot Nicol, the founder of Ibis Cycles, was pedaling through a park near his home when he saw a friend coming the other way on the trail.

Posted in Industry News

Dorel bikes sales nearly flat in quarter

August 9, 2012

Dorel Industries, the owner of Cannondale, Schwinn, GT and other bike brands, is reporting that unfavorable currency conditions reduced earnings in its bike division by about $2.5 million in its second quarter.

Posted in Industry News

Alchemy Bicycle on the move

August 8, 2012

BOULDER, CO (BRAIN) — "Think big, act small," is the buzz phrase at Alchemy Bicycle Company, a small builder that's carving out a niche in the area where high-performance racing bikes and custom, handmade craftsmanship overlap.

Posted in Industry News

Garmin revenues up; power meter delayed

August 1, 2012

SCHAFFHAUSEN, Switzerland (BRAIN)—Sales in the outdoor and fitness markets helped lead Garmin, Ltd. to a 7 percent increase in total revenue in its second quarter, to $718 million.

Posted in Industry News

Interbike plans downhill race

July 31, 2012

SAN JUAN CAPISTRANO, CA (BRAIN)—It was just a matter of time.

After organizers of the Interbike Expo hired former pro downhill champion Leigh Donovan as an account executive, a downhill race during the show's annual OutDoor Demo was a no-brainer.

Posted in Industry News

Bob Haro behind the scenes at London

July 30, 2012

LONDON (BRAIN) — During NBC's coverage of the Olympic opening ceremony Friday, a commentator noted that a flying dove bicycle segment reminded him of the iconic image of a flying bike from the 1980s movie classic, ET, the Extra Terrestrial.

Posted in Industry News

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