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Leisure Trends: IBD sales down all around in June

Published July 31, 2014

BOULDER, Colo. (BRAIN) — Merchandise sales at IBDs fell 5 percent in June over the same period in 2013 to total $373 million, according to Leisure Trends Group's latestRetailTrak IBD sales summary. And although unit sales fell 8 percent, average retail-selling prices rose 4 percent over June 2013.

Road bike unit sales were flat in units but down 5 percent in dollars thanks to falling retail-selling prices.

Mountain bike sales also fell in June, down 8 percent to $53 million with a 7 percent unit drop over the same month in 2013. Retail-selling prices decreased 1 percent over last June. But sales of 27.5-inch-wheeled bikes totaled $9 million, up 472 percent over June 2013.

Helmet unit sales increased 2 percent over June 2013, which boosted dollar sales by 3 percent. Shoe sales were down 3 percent in both units and dollars in June, and apparel sales fell 13 percent to $17 million—the category's lowest in at least three years.

Aftermarket parts dollars fell 10 percent to reach $62 million, and aftermarket accessories fell 6 percent to $69 million.

But there is some good news for June. The transit/fitness and lifestyle/leisure categories continue to be the bright spot in bike sales—both were up 5 percent in dollars over June 2013.

IBD merchandise sales have fallen 1 percent from January through June 2014 to $1.7 billion over the same period in 2013.. Year-to-date bike dollars are flat, apparel/helmets/shoes are all down 2 percent, aftermarket parts have dropped 6 percent and aftermarket accessories have slid 1 percent over the first half of 2013.

June 2014 vs. June 2013:

  • All bicycles: -2%
  • Road bikes: -5%
  • Mountain bikes: -8%
  • Transit/fitness bikes: +5%
  • Lifestyle/leisure bikes: +5%
  • Shoes: -3%
  • Apparel: -13%
  • Aftermarket parts: -10%
  • Aftermarket accessories: -6%

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