Announcements
Beringen, Belgium – June 20, 2025 — Belgian Cycling Factory, home to premium brands Ridley, Eddy Merckx, Nukeproof, and Aeres, is excited to share the news of its growing international presence.

[Asheville, NC] — [June 19th, 2025] — BikeExchange USA (BEX), the leading marketplace for cycling products, announces the full-scale release of its entirely custom-built eCommerce platform, Designed from the ground up by cycling industry experts, the new system delivers a powerful, flexible, and intuitive digital in
PeopleForBikes’ Executive Fly-In Brings Industry Leaders to Washington, D.C., to Fight for Tariff Relief and Smarter Trade Policy
A Call to the UCI: Create Rules That Reflect Real Riders, Real Data, and Rider Safety
Mexico is no longer just a destination — it is becoming a movement. From a thriving cycling industry and a passionate sporting culture to transformative urban mobility and world-class events, something extraordinary is happening on Mexican soil.
(Tulsa, OK) To celebrate the 40th Anniversary of the BMX HoF, we are proud to introduce to you the Class of 2025 :
Zwolle, June 10th 2025 FFWD Wheels welcomes a new face to the company as of June 1: Jurre Schipper (26) will be joining us as Global Sales Manager.
AMES, IOWA / KAMNIK, SLOVENIA — [June 10th 2025] – SipaBoards, the world’s leading maker of electric stand-up paddleboards (e-SUPs), is making waves in the U.S. once again—this time with full throttle and elite level stateside support.

Washington, D.C.
Bentonville, AR — Formula 100, makers of Precision German Formulations and performance-first bike care products, has accepted hundreds of new applicants for their Formula 100 Test Team at the Bentonville Bike Fest event in Bentonville,

SAN MATEO, Calif., June 5, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) is pleased to announce the appointment of Mike Dennison to GoPro's Board of Directors. Mr. Dennison's appointment became effective on June 3 of this year.

COCHRANE, ALBERTA, 29 MAY 2025 - – 4iiii Innovations Inc., a global leader in power meter technology, is proud to announce its new partnership with performance bike brand Quintana Roo.

Carbondale, CO – June 3, 2025 – Just two weeks after Revel Bikes announced it had been bought back by its founder Adam Miller, the brand is bringing things full circle again - Mike Giese, the original designer behind Revel’s first bikes, is officially back on board.
Irvine, CA- June 2, 2025—Since 1946, the National Bicycle Dealers Association (NBDA) has been a trusted advocate for North America's Specialty Bicycle Retailers.
3rd June, 2025 – BESPOKED, in partnership with SRAM, announces the launch of the SRAM Inclusivity Scholarship for its third consecutive year. This initiative reinforces their ongoing dedication to diversity, inclusivity, and representation within the European cycling and framebuilding communities.
2 June 2025, Friedrichshafen, Germany — Carbovation Inc., the holding company of Tune, the German brand of lightweight wheels, parts, and components, has announced a distribution partnership with Bicycle Technologies International (BTI), effective immediately.
Pilot program success drives expansion to 300 Re_Pak boxes across 100 locations
Irvine, CA – 5/2/2025 – The National Bicycle Dealers Association (NBDA) is urging all bicycle retailers across North America to make their voices heard by participating in the 2025 E-Bike System Supplier Study.