All articles by BRAIN Staff
NEW YORK (BRAIN) — Selle San Marco is again a sponsor of the Campagnolo Gran Fondo New York and is offering a custom saddle to participants. The event, the fifth annual, will be held May 17.
The Italian saddle brand has agreed to a multi-year extension of the contract with GFNY.
PHILADELPHIA (BRAIN) — David Chauner, a former racer, race organizer and cycling journalist, has penned his first novel, and it has a cycling theme. It's called High Road, Chasing the Yellow Jersey.
HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.
TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.
MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.
SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.
SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.
SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products.
FREEHOLD, N.J. (BRAIN) — JET Roll is now shipping a second version of its original Jet (Just Enough Tools) road tool wrap, as well as a new mountain bike version of the roll.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.