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BRAIN Staff

All articles by BRAIN Staff

May 30, 2014

SANTA BARBARA, Calif. (BRAIN) — VP Components has created a sample program for its outside sales reps who serve distributors. The company said the program is designed to help reps increase their sales to distributors of its growing line of clipless pedals.

Posted in North America
May 30, 2014

STEAMBOAT SPRINGS, Colo. (BRAIN) — Honey Stinger has made two additions to its sales team. Jerard Whitehead will assume the role of grocery category manager and Shannon Lane has taken on a new role within Honey Stinger as a key account manager for sports and outdoor categories.

Posted in North America
May 30, 2014

BOULDER, Colo. (BRAIN) – Car rack manufacturer RockyMounts has contracted with GSD Global, LLC to assist in product development, the companies announced this week.

Posted in North America
May 29, 2014

GRANGER, Ind. (BRAIN) — Podium Imports is now the exclusive distributor for SportCrafters in Canada.

Posted in North America
May 29, 2014

LONDON (BRAIN) — Future plc has agreed to sell its Sport and Craft titles, including its cycling magazines and cycling websites, to Immediate Media Company for £24 million ($40.1 million), the company announced early Thursday.

Posted in International
May 28, 2014

PITTSBURGH (BRAIN) — Bicycle Times will be available at 250 Shoppers Drug Mart locations in Canada, starting with its issue 29. The magazine will get a front-shelf promotion in the stores.

Posted in North America
May 28, 2014

BOULDER, Colo. (BRAIN) — JJ Rudman is returning to CatEye America as the new key account manager. Rudman, a former CatEye employee, was most recently a retail analyst with Leisure Trends, where he focused on industry POS analysis and reporting.

Posted in North America
May 28, 2014

CEDAR PARK, Texas (BRAIN) — Fallbrook Technologies Inc. the comapny behind the NuVinci continuously variable planetary drivetrain, is partnering with Evelo Electric Bicycles on a "30-Day eBike Challenge" consumer promotion.

Posted in North America
May 28, 2014

VANCOUVER, British Columbia (BRAIN) — Lambert is set to become the exclusive Canadian distributor of Hitcase iPhone cases and accessories for the bike and running market.

Hitcase offers iPhone cases, mounts, accessories and apps that convert an iPhone into a shockproof, waterproof POV action camera.

Posted in North America
May 28, 2014

STEAMBOAT SPRINGS, Colo. (BRAIN) — Honey Stinger has three new products for summer: a new flavor for its Organic Stinger Waffles and two new caffeinated flavors of its Organic Energy Gel. The new products will be available starting Wednesday on the company's website. 

Posted in New Products

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