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BRAIN Staff

All articles by BRAIN Staff

March 1, 2013

BURNABY, BC, Canada (BRAIN) — Sugoi has been named the "Official Performance Apparel" for the Ironman triathlons in North America and Europe.

The clothing brand, owned by Dorel Industries, has reached a three-year agreement with Ironman, said Sugoi president Kyle Weiner.

Posted in Industry News
March 1, 2013

WASHINGTON, DC (BRAIN) — The League of American Bicyclists is supporting a program to encourage women to ride in Washington, DC, with a $15,000 grant.

The League is announcing the grant for the Women & Bicycle program, on the eve of the National Women's Bicycling Forum held here on Monday.

Posted in Industry News
March 1, 2013
A Trek Project One with Qhubeka team paint job

WATERLOO, WI (BRAIN) — Trek will donate $200 to a rural South African youth program for each Project One Trek sold with a special MTN-Qhubeka team paint job.

Posted in International
March 1, 2013

AUSTIN, TX (BRAIN) — For the second year, Tern will provide a bike share service at the SXSW new media and music conferences in Austin, which are held March 8-17 this year.

This year Tern's bike share program is being sponsored by NBC’s Revolution TV show.

Posted in North America
March 1, 2013

MINNEAPOLIS, MN (BRAIN) — LeMond Inc. has announced its latest list of international distributors for its Revolution trainers.

Posted in International
March 1, 2013

NEW YORK, NY (BRAIN) — NBC Sports Network will air daily coverage of the Paris-Nice stage race, with coverage starting Sunday at 1 p.m. ET. For the second year in a row, the network will air daily coverage of all eight stages.

Posted in Industry News
March 1, 2013
The SRAM G8 hub

SCHWEINFURT, Germany (BRAIN) — SRAM has begun production of a new range of urban bike parts at a factory in Dali, Taiwan. The new line was developed over the course of 22 months at SRAM's facility in Schweinfurt, Germany, where the company has traditionally manufactured much of its internal gear products.

Posted in International
March 1, 2013

FLETCHER, NC (BRAIN) — Cane Creek is adding a "Buy Local Now" button to its website, allowing consumers to order its products from participating nearby retailers, or simply visit the shops to buy the product. The program is coordinated by SmartEtailing.

Posted in North America
March 1, 2013
Softride Hang5

BELLINGHAM, WA (BRAIN)—The Softride Hang5 carries five bikes without contacting frame, fork, hydraulic cable lines and other bikes.

Posted in New Products
February 28, 2013
The Deore 610 group in black

IRVINE, CA (BRAIN) — Shimano on Thursday released some details of its new product changes for the first part of this year, including a new mountain bike group with trickle-down technology, some new 11-speed road wheels, gearing options for 650b and 29er bikes and an 8-speed entry-level road group.

Posted in Product/Tech

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