All articles by BRAIN Staff
LAS VEGAS (BRAIN) — Catalyst Communication hopes to take its BikeLife Cities concept to at least 10 more cities next year, and is at Interbike to talk up the print and digital marketing project.
LAS VEGAS (BRAIN) — Podium Imports has been named the Canadian distributor for U.K.-based Boardman Bikes, with delivery of 2015 product beginning this month. The announcement coincides with Interbike, where Boardman is displaying the 2015 lineup (Booth 26178).
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — Bob Haro is working with KHS Bicycle to produce his new BMX line, called IKONIX.
LAS VEGAS (BRAIN) — Best known for chronicling the early days of mountain biking as publisher of the sport’s first periodical, Charlie Kelly is legitimately one of the handful of Founding Fathers of the sport, along with his better-known California friends Joe Breeze, Tom Ritchey and Gary Fisher.
LAS VEGAS (BRAIN) — Retailers might be drawn to the Abus booth at Interbike this week by its new bright green Hyban urban helmet. With an integrated light in the back, multiple vents and optional rain cover, it's one of 14 helmets the German lock maker is working to bring to the U.S. market.
LAS VEGAS (BRAIN) — The Swedish brand POC continues to expand its cycling product line, with dozens of new clothing, helmet and eyewear products for road and mountain bikers being shown this week at Interbike.
LAS VEGAS (BRAIN) — Andy Ording, the former owner of Zipp Speed Weaponry, has made an investment in Silca, which is owned by former Zipp engineer Josh Poertner. Poertner bought the nearly century-old brand last year and moved it from Italy to Indianapolis.
LAS VEGAS (BRAIN) — The ladies of dirt will get their due at the Mountain Bike Hall of Fame induction ceremony as cycling advocate Jenn Dice, gravity legend Leigh Donovan and retailers Lil and Kris Koski are among those to be honored Wednesday night at Interbike.