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BRAIN Staff

All articles by BRAIN Staff

August 22, 2013
Steven Breault inspects a new Serotta frame on Wednesday. Photo courtesy Serotta.
SARATOGA SPRINGS, NY (BRAIN) — Serotta is now accepting frame and bike orders again and has lowered its prices on frame and repair and re-finishing services, the company announced Thursday.
 
The company said it is negotiating agreements to manufacture frames for other brands.
Posted in North America
August 22, 2013

MONTREAL, Quebec (BRAIN) — Dorel Industries bought a 70 percent interest in Caloi, a major Brazilian manufacturer of bicycles and equipment and one of the largest bike brands in Latin America, the company announced Thursday.

Posted in International
Caloi factory to assemble bikes for Dorel’s brands for the Brazilian and other Latin American markets.
August 21, 2013

SAN JUAN CAPISTRANO, CA (BRAIN) — Consumers who can’t make it to Las Vegas on the final day of the Interbike trade show--through Interbike's invitation program--will be able to get a snapshot of the product and happenings there during a one-hour show on Universal Sports Network.

Posted in North America
August 21, 2013

ANAHEIM, CA (BRAIN) — Cycle Group Inc. has hired Colin Esquibel as engineering product developer. He will help expand CGI’s product design, development and manufacturing capabilities.

Posted in North America
August 21, 2013
The FullTilt

BEAVERTON, OR (BRAIN) — Yakima's 2014 line includes two new hitch-mast bike rack models, the FullSwing and the FullTilt.  

Posted in New Products
August 21, 2013

TAIPEI, TAIWAN (BRAIN) — Outdoor Gear Canada has been named Tern's exclusive distributor in Canada, Tern announced Wednesday.

Posted in International
August 21, 2013

VAN NUYS, CA (BRAIN) — Easton-Bell Sports has won a civil case filed by a 60-year-old cyclist who claimed that his Giro Pneumo helmet contributed to head injuries he suffered from a crash three years ago.

Posted in North America
Helmet fit and positioning critical to verdict, attorney says
August 20, 2013

BOULDER, CO (BRAIN) — Carbon wheel maker Mad Fiber is planning to set up wheel production in Taiwan to serve the OEM market. The company has laid off seven employees at its Seattle, Washington, facility, but is continuing to manufacture wheels there for aftermarket sales, spokesman Jasen Thorpe said.

Posted in International
August 20, 2013

SANDY, UT (BRAIN) — Todd Tanner is joining wheelmaker Reynolds Cycling as a product manager, the company announced Tuesday.

Tanner, a former pro downhiller with 20 years' experience in the bike industry, reports to Reynolds general manager Jimi Paulsen.

Posted in North America
August 20, 2013
The Grace Urban MX2 with Bosch motor uses a Gates Carbon Drive.

DENVER, CO (BRAIN) — Gates Carbon Drive is ramping up for next week's Eurobike expo in Germany. The Colorado-based brand's belt drive system is increasingly getting the attention of European electric bike makers, and the company is launching a new range of products at Eurobike aimed at that market.

Posted in Product/Tech
The U.S. brand is becoming a favorite with European electric bike makers

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