All articles by BRAIN Staff
FRIEDRICHSHAFEN, Germany (BRAIN) — Santa Cruz Bicycles, which was purchased by Pon Holdings earlier this summer, has taken over its distribution in the Germany and Austria markets, the company announced this week.
FRIEDRICHSHAFEN, Germany (BRAIN) — From tubes and helmets to folding bikes, footwear and everything in between, new product galore made its debut in the halls of the Messe Friedrichshafen during the first two days of Eurobike 2015.
FRIEDRICHSHAFEN, Germany (BRAIN) — WTB is showing off its new Saddle Fit System at Eurobike. The system is designed to steer a rider towards suggested saddles by using a pressure sensitive pad that is placed over the rider's existing saddle to measure sit-bone position.
TAMPA, Fla. (BRAIN) — Dalian Wanda Group Co., Ltd. , a Chinese private conglomerate, has reached an agreement to buy Ironman for approximately $650 million from Providence Equity Partners.
DERBY, Vt. (BRAIN) — Garneau has hired the Moxie Northwest Sales Agency to represent the brand in Oregon, Washington, Idaho, Montana and Alaska.
TAMPA, Fla. (BRAIN) — The carbon component company Atomik Carbon is now working with several independent sales rep groups for national sales coverage.
LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now the exclusive distributor of Pillow Pets Tricksters helmets.
WASHINGTON (BRAIN) — Trek Bicycle is recalling about 330 model year 2015 Trek 9.8 Superfly FS, SL, X1 and XT mountain bikes because the carbon fiber seatpost can crack and break. The company has received two reports of the seatposts cracking; neither resulted in injury.
FRIEDRICHSHAFEN, Germany (BRAIN) — POC's new Fondo road cycling collection is aimed at non-elite cyclists interested in performance and comfort. It is POC's third cycling collection, joining AVIP, which is focused on rider safety, and Raceday, which is aimed at elite athletes.
PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden Ticket promotion at Interbike, awarding one lucky dealer with $5,000 in Serfas product,