All articles by BRAIN Staff
BOSTON, MA (BRAIN) — BMC Switzerland is now working with Durango, Colorado-based Verde PR & Consulting for public relations in North America.
The company said the will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders.
BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.
BOULDER, CO (BRAIN) — Power meter manufacturer Stages Cycling is sponsoring the Scott-3 Rox World Cup cross-country team, including Geoff Kabush, for 2013.
MILL VALLEY, CA (BRAIN) — Journalist John Bradley is joining TRUE Communications, a public relations and marketing company that represents a variety of bike brands.
Bradley is former senior editor at Wired and Outside magazines.
WASHINGTON, DC (BRAIN) — Yolanda Cade, the national PR and communications director for the American Automobile Association, will be the keynote speaker at next year's National Bike Summit.
MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard.
IRVINE, CA (BRAIN) — Felt Bicycles has released a new iPad app on the Apple iTunes store. The app is intended to help improve communications between consumers, dealers, Felt's sales force and others. The company said the app will serve as a sales floor resource for its dealers.
BOULDER, CO (BRAIN) — Competitor Group Inc. has promoted Caley Fretz to tech editor for Velo magazine and VeloNews.com.
NORCROSS, GA (BRAIN) — Lake Rudd Capital Partners has completed an agreement to purchase Blue Competition Cycles from its founders, Michael and Jay Skop, the companies announced Tuesday.
BRADFORD ON AVON, United Kingdom (BRAIN) — Dr. Alexander Eric Moulton, the engineer and inventor who founded the Moulton bicycle company, died Sunday evening at age 92.
A statement from the company said Moulton died peacefully in the company of his family and staff.