BRAIN Staff

All articles by BRAIN Staff

April 4, 2016

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has hired SJE Productions to assist with a number of marketing efforts in 2016.

Posted in Retail News
April 4, 2016

CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.

Posted in North America
April 4, 2016

WATERLOO, Wis. (BRAIN) — Trek Bicycle is releasing a new generation of its Domane SLR road bike, which includes an adjustable rear IsoSpeed decoupler as well as a front decoupler and a new vibration-damping handlebar.

Posted in New Products
April 4, 2016

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.

Posted in International
April 1, 2016

MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.

Posted in North America
April 1, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Fox is now offering an air spring upgrade kit for model year 2012-2015 34 Float and Talas forks, and is running a limited time promotion to install the kits for consumers for $99, including installation and the kit.

Posted in New Products
April 1, 2016

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.

Posted in North America
April 1, 2016

STOCKHOLM (BRAIN) — Thule Group AB hit its financial goals for annual sales growth and EBIT margin for 2015, and exceeded its goal for the proportion of the energy used in its factories coming from renewable sources.

Posted in International
April 1, 2016

CAPE TOWN, South Africa (BRAIN) — Protective gear brand Leatt Corporation has hired Andrea Gallarotti, who joins the Leatt marketing team.

Gallarotti, 29, has spent the past five years working for Alpinestars.

Posted in International
March 31, 2016

TEMECULA, Calif. (BRAIN) — Intense has unveiled the light trail Spider 275C, which has been in development for over two years. And the company is taking a new approach to its sale and distribution.

Posted in North America
IBDs to have exclusive on Spider 275C for first 180 days after launch.

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