All articles by BRAIN Staff
SNOWBASIN, Utah (BRAIN) — Best known for its murdered-out, black-on-black disc-brake carbon bikes, QBP house brand Foundry Cycles has repositioned itself with fresh branding and, starting in August, a return to the traditional road bike market.
HERMOSA BEACH, Calif. (BRAIN) — Bliss, a Germany-based protective gear brand, is looking to come to the U.S. market this year with its line of lightweight mountain bike pads.
MILL VALLEY, Calif. (BRAIN) — True Communications has hired industry veteran Kevin Rouse to join the agency's public and media relations team.
Rouse will join True as an account manager starting immediately. He will be responsible for media strategy and outreach with a number of True clients.
BOULDER, Colo. (BRAIN) — The Green Lane Project is asking city transportation staffers and consultants to complete a survey on how protected bike lands are working out.
DENVER (BRAIN) — Colorado's pro stage race, the USA Pro Challenge, has expanded its agreement with Pearl Izumi. The Colorado-based clothing brand will now serve as the race's year-round official merchandise retail partner.
PORTLAND, Ore. (BRAIN) — Rapha is entering a new product category with its first eyewear, the Rapha Classic Glasses.
The new glasses have acetate frames, handmade by Italy's Mazzucchelli, and Carl Zeiss lenses.
WILMINGTON, Del. (BRAIN) — Blue Bicycle has named Orli Chinea its national sales manager. Chinea was most recently was working as the western regional manager for Blue.
ORLANDO, Fla. (BRAIN) — Catrike has selected Anson-Stoner as its public relations agency of record after a nationwide search.
The new partnership comes as Catrike said it has has seen unprecedented growth. Sales have grown 55 percent this year and the brand is expecting a 40 percent increase in 2016.
ASHEVILLE, N.C. (BRAIN) — Pro trials rider Jeff Lenosky will perform at the Eastern Outdoor Reps Association trade show in Killington, Vt., planned for Aug. 24-26.
Lenosky will perform Aug. 25 at 6:30 p.m. at the event, being held at Killington Grand Resort's Snow Shed Lodge and & Rams Head.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition has created a People and Culture Department, designed to drive creativity and business sustainability in member companies through happier, more diverse, and inclusive workplaces.